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21 November 2024 | Story Jacky Tshokwe | Photo Supplied
Prof Mogomme Masoga
Prof Mogomme Masoga, Dean: Faculty of the Humanities.

On 8 November 2024, the South African Humanities Deans Association (SAHUDA) elected Prof Mogomme Masoga, Dean of the Faculty of The Humanities at the University of the Free State (UFS), as its new President. This appointment marks a pivotal moment for SAHUDA, which represents a diverse network of deans who champion the prominence and future of humanities, social sciences, and the arts in South Africa and beyond. Prof Masoga, who has served as Vice-President of SAHUDA for the past year, brings a wealth of experience and a deep commitment to advocating for the role of humanities in addressing the challenges of our contemporary world.

As President, Prof Masoga envisions broadening the influence of what he terms ‘public and applied humanities.’ His aim is to advance a humanities framework that not only enriches academic discourse, but also engages with critical global and local issues. This approach, rooted in socially responsive scholarship, will prioritise areas such as computational and digital humanities, environmental humanities, and other interdisciplinary fields that intersect with the pressing concerns of our time.

“The humanities are more relevant than ever to understanding complex societal issues,” Prof Masoga explained. “Through public and applied humanities, we can bring the critical perspectives of our field into active dialogue with the challenges of a digital and ecologically threatened world.”

His election underscores the University of the Free State's growing influence in national and international conversations about the future of the humanities. For the UFS, this leadership role enhances its reputation as an institution deeply invested in fostering meaningful contributions to society. Prof Masoga’s presidency is set to amplify the university’s voice and perspectives in SAHUDA’s mission to fortify the role of humanities in education and public life.

Over the next two years, Prof Masoga’s tenure will include a focus on initiatives that strengthen the relevance of humanities scholarship, encourage interdisciplinary research, and cultivate public engagement. He will also prioritise fostering collaboration across higher education institutions in South Africa and internationally to ensure that humanities disciplines are equipped to address the diverse needs of our rapidly evolving world.

Prof Masoga’s commitment to SAHUDA’s mission reflects the values and aspirations of the UFS Faculty of The Humanities. His presidency is an invaluable opportunity for the university to contribute to the national agenda of reinforcing the humanities as a field essential to a healthy, critically informed, and culturally aware society. This achievement serves as a proud moment for the UFS and a beacon for the potential of the humanities to drive societal progress in South Africa and beyond.

News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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