Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
19 November 2024 | Story Pat Lamusse | Photo Supplied
Space and satellites 2024
During the visit to the Naval Hill Planetarium, were from the left, Dr Mart-Mari Duvenhage and Prof Matie Hoffman from the UFS Department of Physics, Consul General Stephanie Bunce and Vanessa Toscano from the US Consulate, and Dinah Mangope from the Department of Physics.

A delegation from the United States (US) Consulate General in Johannesburg, including Consul General Stephanie Bunce and Public Affairs Officer, Vanessa Toscano, visited the Bloemfontein Campus of the University of the Free State (UFS). Consul General Bunce met with the acting Vice-Chancellor and Principal of the UFS, Prof Anthea Rhoda, and the Dean of the Faculty of Natural and Agricultural Sciences, Prof Paul Oberholster. The US delegation also visited the Naval Hill Planetarium.

The UFS recently received a grant from the US Embassy to fund a project to promote science education by highlighting the role of satellites in our lives. Colleagues from the Department of Physics had the opportunity to demonstrate first-hand how the planetarium technology will be used to implement the project, which poses the question – what if something happens in space that interferes with the thousands of satellites we use for communication, weather prediction, navigation, banking … surveillance?

Thanks to this grant, the UFS will explore these questions and contribute to space situational awareness (SSA) and space domain awareness (SDA). SSA involves knowledge about the orbits of spacecraft and space debris. SDA refers to the knowledge and understanding of all activities occurring within the space domain.

There are currently at least 10 000 active satellites in Earth orbit, most of which are in low Earth orbit (LEO). However, in addition to satellites, there are well over 45 000 objects larger than 10 cm in orbit, including more than 35 000 pieces of space debris, such as dead satellites, rocket bodies, and pieces from breakups and collisions. Since 1991, there have been at least six unintentional collisions between active satellites and space debris.

Space turned out to be not as big as once thought, especially not in low Earth orbit (LEO – altitude less than 2 000 km). To make things worse, there are plans to launch up to 100 000 new satellites into LEO over the next decade.

Prof Matie Hoffman from the UFS Department of Physics notes, “We live in an era when the space economy is growing fast and the number of objects in Earth orbit, including satellites and space debris, is increasing rapidly. This poses risks to operational satellites. Recent publicity around Elon Musk’s Starlink satellites has generated additional interest around this topic. It is important to raise awareness of the challenges, which will allow scientists to mitigate them.”

The project will involve expertise in optical satellite observations from the University of Michigan through Prof Patrick Seitzer, international patron of the Friends of Boyden Observatory, and the American Museum of Natural History (AMNH). The grant will fund planetarium upgrades that will enable education on space and satellites, as well as optical satellite observations from Boyden Observatory. Beneficiaries will include learners, higher education institutions (both locally and in the US), and the public. South African project partners will be the South African National Space Agency (SANSA), the Future African Space Explorers’ STEM Academy (FASESA), and satellite-related companies in South Africa.

The Boyden Observatory is ideally situated to provide valuable optical satellite observations in an area of the sky that is not accessible from existing satellite observing facilities, especially for objects in LEO. In fact, the first observation of space debris in geosynchronous orbit was from Boyden Observatory in 1967.

The project will be rolled out from the end of 2024, harnessing facilities at both Boyden Observatory and the Naval Hill Planetarium.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept