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19 November 2024 | Story Pat Lamusse | Photo Supplied
Space and satellites 2024
During the visit to the Naval Hill Planetarium, were from the left, Dr Mart-Mari Duvenhage and Prof Matie Hoffman from the UFS Department of Physics, Consul General Stephanie Bunce and Vanessa Toscano from the US Consulate, and Dinah Mangope from the Department of Physics.

A delegation from the United States (US) Consulate General in Johannesburg, including Consul General Stephanie Bunce and Public Affairs Officer, Vanessa Toscano, visited the Bloemfontein Campus of the University of the Free State (UFS). Consul General Bunce met with the acting Vice-Chancellor and Principal of the UFS, Prof Anthea Rhoda, and the Dean of the Faculty of Natural and Agricultural Sciences, Prof Paul Oberholster. The US delegation also visited the Naval Hill Planetarium.

The UFS recently received a grant from the US Embassy to fund a project to promote science education by highlighting the role of satellites in our lives. Colleagues from the Department of Physics had the opportunity to demonstrate first-hand how the planetarium technology will be used to implement the project, which poses the question – what if something happens in space that interferes with the thousands of satellites we use for communication, weather prediction, navigation, banking … surveillance?

Thanks to this grant, the UFS will explore these questions and contribute to space situational awareness (SSA) and space domain awareness (SDA). SSA involves knowledge about the orbits of spacecraft and space debris. SDA refers to the knowledge and understanding of all activities occurring within the space domain.

There are currently at least 10 000 active satellites in Earth orbit, most of which are in low Earth orbit (LEO). However, in addition to satellites, there are well over 45 000 objects larger than 10 cm in orbit, including more than 35 000 pieces of space debris, such as dead satellites, rocket bodies, and pieces from breakups and collisions. Since 1991, there have been at least six unintentional collisions between active satellites and space debris.

Space turned out to be not as big as once thought, especially not in low Earth orbit (LEO – altitude less than 2 000 km). To make things worse, there are plans to launch up to 100 000 new satellites into LEO over the next decade.

Prof Matie Hoffman from the UFS Department of Physics notes, “We live in an era when the space economy is growing fast and the number of objects in Earth orbit, including satellites and space debris, is increasing rapidly. This poses risks to operational satellites. Recent publicity around Elon Musk’s Starlink satellites has generated additional interest around this topic. It is important to raise awareness of the challenges, which will allow scientists to mitigate them.”

The project will involve expertise in optical satellite observations from the University of Michigan through Prof Patrick Seitzer, international patron of the Friends of Boyden Observatory, and the American Museum of Natural History (AMNH). The grant will fund planetarium upgrades that will enable education on space and satellites, as well as optical satellite observations from Boyden Observatory. Beneficiaries will include learners, higher education institutions (both locally and in the US), and the public. South African project partners will be the South African National Space Agency (SANSA), the Future African Space Explorers’ STEM Academy (FASESA), and satellite-related companies in South Africa.

The Boyden Observatory is ideally situated to provide valuable optical satellite observations in an area of the sky that is not accessible from existing satellite observing facilities, especially for objects in LEO. In fact, the first observation of space debris in geosynchronous orbit was from Boyden Observatory in 1967.

The project will be rolled out from the end of 2024, harnessing facilities at both Boyden Observatory and the Naval Hill Planetarium.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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