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UFS and the University of Zambia launch transformative student delegation visit

20 November 2024 | Story Zinzi Zumana | Photo Supplied

UFS X Zambia 2024 — UFS and UNZA delegates engaged in a vibrant cultural exchange in Lusaka, Zambia, marking the beginning of a transformative partnership focused on student success, student well-being, and social justice.

The University of the Free State (UFS) and the University of Zambia (UNZA) have embarked on an inspiring international collaboration, with a delegation from the UFS touching down in Lusaka for a week of cross-cultural exchange and educational advancement. This visit – led by the Executive Director of Student Affairs at the UFS, Temba Hlasho – ran from 11 to15 November 2024 and brought together a select group of students and staff to engage in a transformative exchange aimed at strengthening the bonds between these two esteemed institutions.

At the heart of the UFS-UNZA partnership is a shared commitment to holistic student development and social justice. Both institutions seek to cultivate globally minded graduates who are ready to tackle regional and international challenges. The UFS has strategically aligned with UNZA in pursuit of these goals, recognising their compatible institutional visions and their mutual focus on student success, innovation, and building sustainable communities.

In its Strategic Plan for 2027, UNZA emphasises goals of excellence in teaching, research, community service, and digital innovation, while the UFS Vision 130 underscores a dedication to fostering holistic student success. Together, the two institutions are driving forward a vision that merges academic excellence with social responsibility and well-being.

The choice of Zambia as a partner is not accidental. With a deep history of solidarity dating back to the 1980s, South Africa and Zambia share a longstanding cultural connection, now improved by this educational partnership. This visit is rooted in the shared mission to empower the next generation, reinforcing both countries’ commitment to inclusive, thriving educational environments where young people can flourish.

The UFS delegation set out to accomplish several impactful objectives during their time at UNZA, including global collaboration and knowledge exchange, student support and wellness initiatives, commitment to social justice and community engagement, as well as leadership development and academic excellence.

This visit marks the beginning of an exploratory and reciprocal partnership that will extend well beyond the week. Moving forward, the UFS and UNZA will engage in sustained dialogue and collaborative projects across a range of student support initiatives, ensuring that each institution can evolve with new insights and strategies.

As the delegation visit unfolded, both the UFS and UNZA celebrated the dawn of a transformative partnership that bridges borders, unites cultures, and advances a shared vision for student success and social impact. This collaboration is poised to empower students with the skills and perspectives necessary to become leaders in their communities and on the global stage.

Together, the UFS and UNZA are setting a powerful example of international academic partnership, one that promises to foster impactful and lasting change for students, faculty, and the broader society.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture

2014-10-31

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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