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20 November 2024 | Story Zinzi Zumana | Photo Supplied
UFS X Zambia 2024
UFS and UNZA delegates engaged in a vibrant cultural exchange in Lusaka, Zambia, marking the beginning of a transformative partnership focused on student success, student well-being, and social justice.

The University of the Free State (UFS) and the University of Zambia (UNZA) have embarked on an inspiring international collaboration, with a delegation from the UFS touching down in Lusaka for a week of cross-cultural exchange and educational advancement. This visit – led by the Executive Director of Student Affairs at the UFS, Temba Hlasho – ran from 11 to15 November 2024 and brought together a select group of students and staff to engage in a transformative exchange aimed at strengthening the bonds between these two esteemed institutions.

At the heart of the UFS-UNZA partnership is a shared commitment to holistic student development and social justice. Both institutions seek to cultivate globally minded graduates who are ready to tackle regional and international challenges. The UFS has strategically aligned with UNZA in pursuit of these goals, recognising their compatible institutional visions and their mutual focus on student success, innovation, and building sustainable communities.

In its Strategic Plan for 2027, UNZA emphasises goals of excellence in teaching, research, community service, and digital innovation, while the UFS Vision 130 underscores a dedication to fostering holistic student success. Together, the two institutions are driving forward a vision that merges academic excellence with social responsibility and well-being.

The choice of Zambia as a partner is not accidental. With a deep history of solidarity dating back to the 1980s, South Africa and Zambia share a longstanding cultural connection, now improved by this educational partnership. This visit is rooted in the shared mission to empower the next generation, reinforcing both countries’ commitment to inclusive, thriving educational environments where young people can flourish.

The UFS delegation set out to accomplish several impactful objectives during their time at UNZA, including global collaboration and knowledge exchange, student support and wellness initiatives, commitment to social justice and community engagement, as well as leadership development and academic excellence.

This visit marks the beginning of an exploratory and reciprocal partnership that will extend well beyond the week. Moving forward, the UFS and UNZA will engage in sustained dialogue and collaborative projects across a range of student support initiatives, ensuring that each institution can evolve with new insights and strategies.

As the delegation visit unfolded, both the UFS and UNZA celebrated the dawn of a transformative partnership that bridges borders, unites cultures, and advances a shared vision for student success and social impact. This collaboration is poised to empower students with the skills and perspectives necessary to become leaders in their communities and on the global stage.

Together, the UFS and UNZA are setting a powerful example of international academic partnership, one that promises to foster impactful and lasting change for students, faculty, and the broader society.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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