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18 November 2024 | Story Leonie Bolleurs | Photo Tania Allen
Business School Partnership 2024
Prof Per Assmo from University West, Sweden and Prof Anthea Rhoda from the UFS signed a Memorandum of Understanding that will develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

The University of the Free State (UFS) has signed a Memorandum of Understanding (MOU) with University West, Sweden. Held at the UFS Business School on the Bloemfontein Campus, the event saw the signing of the agreement by Prof Anthea Rhoda, acting UFS Vice-Chancellor and Principal, and Prof Per Assmo, Deputy Vice-Chancellor for Internationalisation at University West. The partnership aims to develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

This MOU opens the door to a wide range of collaborative initiatives, including academic and researcher exchanges for the purposes of teaching, conducting lectures, conducting research, and exchanging expertise. Additionally, the MOU includes student exchange programmes, joint research projects, and the shared hosting of seminars and conferences.

Prof Rhoda shared her enthusiasm to incorporate work-integrated learning (WIL) more widely at the UFS. “We are looking at work-integrated learning as an extension of engaged scholarship. It is something that we're looking forward to expanding,” she said.

Building a connected community

Prof Assmo explained that their institution, though small, has a unique approach that focuses on both production technology and work-integrated learning – a teaching model that goes beyond internships to provide students with practical, hands-on experience. "For us, WIL is a research field and academic discipline in its own right," he said.

University West is also the only university in the world to offer a PhD specifically in WIL, a programme it spent 20 years developing.

“We want to collaborate with South Africa as a strategic partner,” he said. The University West is already actively working with several South African universities, including the UFS, the Central University of Technology, the University of the Western Cape, and Tshwane University of Technology. “This would be the core for us, where we collaborate and find different forms within research and education, not restricted to any faculty or field as such.”

His vision also includes forming a larger ‘Nordic hub’ of connections across Sweden, Norway, and the European Union, along with a ‘regional hub’ in Bloemfontein. This way, universities can share ideas and resources to build a stronger, more connected community for the future.

A need for work-integrated learning

A working example of this partnership between University West and the UFS is the collaborative focus on integrated learning between Prof Liezel Massyn, Associate Professor in the UFS Business School, and Prof Kristina Areskoug Josefsson, Professor in Work-integrated Learning and Health Science from University West. They have a mutual commitment to improve educational practices through international partnerships and to advance integrated learning strategies. Together, they have already co-authored a research article and presented their findings at five conferences this year.

Prof Massyn said she realised that there is a need for work-integrated learning, specifically in the UFS Business School. “Initially, I thought our students were working, so they didn't need the work-integrated learning component. I then realised it could actually add a lot more value.”

Prof Nicolene Barkhuizen, Director of the UFS Business School, highlighted how this venture aligns with the university’s Vision 130, which aims to expand the UFS’ global footprint. “This partnership is an optimisation of the collaboration to contribute to Vision 130, expanding our reach globally while bringing practical value locally. We are looking forward to a very fruitful collaboration,” she said.

Speaking on behalf of the Faculty of Economic and Management Sciences, acting Dean Prof Frans Prinsloo discussed the potential for future projects. “Now that we have this collaboration agreement, there are many opportunities we can explore further,” he stated.

News Archive

Armentum and Emily take honours in first combined SingOff attempt
2017-08-24

Description: SingOff Tags: McDonald's SingOff, Emily Hobhouse, Armentum, Villa Bravado, Harmony, Soetdoring, Vishuis 

Emily and Armentum were crowned as best combined group,
and were also the overall winners of the 2017 McDonald's
SingOff finals.  Photo: Johan Roux


A few months before the McDonald's SingOff finals, they almost didn’t have a group. But on 19 August 2017, Emily Hobhouse and Armentum were the big winners in the Kovsie Church.
In the second annual SingOff – with many new additions – combined serenade groups could take part for the first time. Emily and Armentum were crowned best combined group, and were the overall winners. Armentum followed up their 2016 performance when they won their first ever serenade competition as best male residence.
According to Tato Mpeteng, RC Arts and Culture of Armentum, the praise must go to Zoë Adonis. “She is a Music student and the RC Arts and Culture of Emily. She was our coach. She didn’t ask for any fee, and we put her under a lot of stress. She sacrificed a lot,” he says.

“We almost didn’t have a SingOff group two months ago, because we didn’t have participants.”
Villa Bravado was the best male residence and finished second overall, while Kagiso was second in the combined group category. Harmony took the honours as best female group, with Soetdoring the runners-up. Vishuis was the second-best male residence. 

Click here for a highlights video of the 2017 McDonald’s Bloemfontein SingOff Competition.
Click here to watch all the performances from this year’s SingOff Competition finals. 

SingOff 2017 results: 

Best social media campaign: Arista and Khayalami 
Best McDonald’s promo: Kagiso 
Best costume design: Harmony 
Best male soloist: Katlego (Villa Bravado) 
Best female soloist: Luthando (Emily Hobhouse) 
Most entertaining show: Villa Bravado 

Male 
Best prescribed song: Villa Bravado 
Best own composition: Vishuis 
Second place: Vishuis 
First place: Villa Bravado 

Female
Best prescribed song: Harmony 
Best own composition: Harmony 
Second place: Soetdoring 
First place: Harmony 

Combined groups
Best prescribed song: Emily and Armentum 
Best own composition: Emily and Armentum 
Second place: Kagiso 
First place: Emily and Armentum 

Overall 
Second place: Villa Bravado 
First place: Emily and Armentum

 

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