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18 November 2024 | Story Leonie Bolleurs | Photo Tania Allen
Business School Partnership 2024
Prof Per Assmo from University West, Sweden and Prof Anthea Rhoda from the UFS signed a Memorandum of Understanding that will develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

The University of the Free State (UFS) has signed a Memorandum of Understanding (MOU) with University West, Sweden. Held at the UFS Business School on the Bloemfontein Campus, the event saw the signing of the agreement by Prof Anthea Rhoda, acting UFS Vice-Chancellor and Principal, and Prof Per Assmo, Deputy Vice-Chancellor for Internationalisation at University West. The partnership aims to develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

This MOU opens the door to a wide range of collaborative initiatives, including academic and researcher exchanges for the purposes of teaching, conducting lectures, conducting research, and exchanging expertise. Additionally, the MOU includes student exchange programmes, joint research projects, and the shared hosting of seminars and conferences.

Prof Rhoda shared her enthusiasm to incorporate work-integrated learning (WIL) more widely at the UFS. “We are looking at work-integrated learning as an extension of engaged scholarship. It is something that we're looking forward to expanding,” she said.

Building a connected community

Prof Assmo explained that their institution, though small, has a unique approach that focuses on both production technology and work-integrated learning – a teaching model that goes beyond internships to provide students with practical, hands-on experience. "For us, WIL is a research field and academic discipline in its own right," he said.

University West is also the only university in the world to offer a PhD specifically in WIL, a programme it spent 20 years developing.

“We want to collaborate with South Africa as a strategic partner,” he said. The University West is already actively working with several South African universities, including the UFS, the Central University of Technology, the University of the Western Cape, and Tshwane University of Technology. “This would be the core for us, where we collaborate and find different forms within research and education, not restricted to any faculty or field as such.”

His vision also includes forming a larger ‘Nordic hub’ of connections across Sweden, Norway, and the European Union, along with a ‘regional hub’ in Bloemfontein. This way, universities can share ideas and resources to build a stronger, more connected community for the future.

A need for work-integrated learning

A working example of this partnership between University West and the UFS is the collaborative focus on integrated learning between Prof Liezel Massyn, Associate Professor in the UFS Business School, and Prof Kristina Areskoug Josefsson, Professor in Work-integrated Learning and Health Science from University West. They have a mutual commitment to improve educational practices through international partnerships and to advance integrated learning strategies. Together, they have already co-authored a research article and presented their findings at five conferences this year.

Prof Massyn said she realised that there is a need for work-integrated learning, specifically in the UFS Business School. “Initially, I thought our students were working, so they didn't need the work-integrated learning component. I then realised it could actually add a lot more value.”

Prof Nicolene Barkhuizen, Director of the UFS Business School, highlighted how this venture aligns with the university’s Vision 130, which aims to expand the UFS’ global footprint. “This partnership is an optimisation of the collaboration to contribute to Vision 130, expanding our reach globally while bringing practical value locally. We are looking forward to a very fruitful collaboration,” she said.

Speaking on behalf of the Faculty of Economic and Management Sciences, acting Dean Prof Frans Prinsloo discussed the potential for future projects. “Now that we have this collaboration agreement, there are many opportunities we can explore further,” he stated.

News Archive

Gauteng business community experiences UFS
2010-09-23

Prof. Matie Hoffman from the Department of Physics of the UFS, presenting at the Boyden Observatory to a group of business executives from Gauteng, during their recent visit to the university.
Photo: Gerhard Louw

The University of the Free State’s (UFS) Corporate Liaison Office recently hosted a group of eleven business men and women from the private sector in Gauteng on its Main Campus in Bloemfontein. The purpose of the campus visits, which are held two to three times a year, is to give representatives from the corporate sector the opportunity to get to know the UFS first-hand and to help build the brand of the university as a national asset.

During their visit the group of business men and women, amongst others, met with faculty members, they enjoyed a networking session with UFS staff at the Oliewenhuis Art Museum, visited the Unit for Students with Disabilities as well as the Department of Paediatrics and Child Health.

The day ended at the Boyden Observatory where a feedback session was facilitated by Prof. Jonathan Jansen, Rector and Vice-Chancellor, and Prof. Ezekiel Moraka, Vice-Rector: External Relations. After this opportunity where the visitors discussed their experience of the UFS, the day came to an end with a presentation on: The African skies: Stories and science by a Ph.D. candidate from the Department of Physics, Mr Bosco Oruru. One of the highlights of the evening included a sighting of the Hubble Telescope in the sky over Bloemfontein and observing the moon and Venus through one of the Boyden telescopes.

The visitors left with new insights and a great appreciation for the contribution of the UFS to education, research and community service in South Africa.

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