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Business School Partnership 2024
Prof Per Assmo from University West, Sweden and Prof Anthea Rhoda from the UFS signed a Memorandum of Understanding that will develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

The University of the Free State (UFS) has signed a Memorandum of Understanding (MOU) with University West, Sweden. Held at the UFS Business School on the Bloemfontein Campus, the event saw the signing of the agreement by Prof Anthea Rhoda, acting UFS Vice-Chancellor and Principal, and Prof Per Assmo, Deputy Vice-Chancellor for Internationalisation at University West. The partnership aims to develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

This MOU opens the door to a wide range of collaborative initiatives, including academic and researcher exchanges for the purposes of teaching, conducting lectures, conducting research, and exchanging expertise. Additionally, the MOU includes student exchange programmes, joint research projects, and the shared hosting of seminars and conferences.

Prof Rhoda shared her enthusiasm to incorporate work-integrated learning (WIL) more widely at the UFS. “We are looking at work-integrated learning as an extension of engaged scholarship. It is something that we're looking forward to expanding,” she said.

Building a connected community

Prof Assmo explained that their institution, though small, has a unique approach that focuses on both production technology and work-integrated learning – a teaching model that goes beyond internships to provide students with practical, hands-on experience. "For us, WIL is a research field and academic discipline in its own right," he said.

University West is also the only university in the world to offer a PhD specifically in WIL, a programme it spent 20 years developing.

“We want to collaborate with South Africa as a strategic partner,” he said. The University West is already actively working with several South African universities, including the UFS, the Central University of Technology, the University of the Western Cape, and Tshwane University of Technology. “This would be the core for us, where we collaborate and find different forms within research and education, not restricted to any faculty or field as such.”

His vision also includes forming a larger ‘Nordic hub’ of connections across Sweden, Norway, and the European Union, along with a ‘regional hub’ in Bloemfontein. This way, universities can share ideas and resources to build a stronger, more connected community for the future.

A need for work-integrated learning

A working example of this partnership between University West and the UFS is the collaborative focus on integrated learning between Prof Liezel Massyn, Associate Professor in the UFS Business School, and Prof Kristina Areskoug Josefsson, Professor in Work-integrated Learning and Health Science from University West. They have a mutual commitment to improve educational practices through international partnerships and to advance integrated learning strategies. Together, they have already co-authored a research article and presented their findings at five conferences this year.

Prof Massyn said she realised that there is a need for work-integrated learning, specifically in the UFS Business School. “Initially, I thought our students were working, so they didn't need the work-integrated learning component. I then realised it could actually add a lot more value.”

Prof Nicolene Barkhuizen, Director of the UFS Business School, highlighted how this venture aligns with the university’s Vision 130, which aims to expand the UFS’ global footprint. “This partnership is an optimisation of the collaboration to contribute to Vision 130, expanding our reach globally while bringing practical value locally. We are looking forward to a very fruitful collaboration,” she said.

Speaking on behalf of the Faculty of Economic and Management Sciences, acting Dean Prof Frans Prinsloo discussed the potential for future projects. “Now that we have this collaboration agreement, there are many opportunities we can explore further,” he stated.

News Archive

Goodwill and unity reigns supreme at official opening
2014-02-07

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Transcription: Prof Jonathan Jansen speech

The academic year at the UFS was officially opened by Prof Jonathan Jansen, Vice-Chancellor and Rector, at a splendid event with staff at the Bloemfontein Campus. “The UFS is no longer the place it was four years ago. When I arrived here, the place was very much divided. The picture is very different today. Staff and students have come together and are spending time together as friends. A new spirit reigns at the university. People are no longer mad at each other; they talk to each other,” Prof Jansen said.

The reason: students know that they are loved and respected. The people responsible for this – the staff.

Prof Jansen particularly emphasised the capacity of staff members to change and to care. “Change at the UFS is possible because of the positive attitude of staff and students. This creates an atmosphere where students can learn to love and forgive.

“We have reached a new consensus where racism, sexism, xenophobia and homophobia are wrong. We also address this bad behaviour immediately.

“Another highlight at the UFS is the changes in the academy. Debate is deeper and more progressive. We have the best intellectual debates at the UFS. We are also proud of our young researchers in the Prestige Scholars Programme. We are excited, because in five years’ time we will reap the fruits from the efforts of young, as well as older researchers who have worked hard so that we can deliver the best researchers.

“There is another shift in the academic culture on campus with our students increasingly looking academically stronger.

“Besides the capacity of staff to change, they also have a capacity for caring. Projects such as the Staff Fund and the No Student Hungry Programme is doing well, with the NSH Programme raising more than R1 million to feed hungry students,” Prof Jansen said.

At this event, Prof Jansen also gave recognition to the team involved with and working very hard at the Schools Change Project, which is largely responsible for the Free State’s good matric results. With the inspiration of the staff involved with this project, a difference is made to schools in the Free State.

“Our staff members do more than is stipulated in their contracts. Our staff members do their jobs from the heart,” Prof Jansen said.

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