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Business School Partnership 2024
Prof Per Assmo from University West, Sweden and Prof Anthea Rhoda from the UFS signed a Memorandum of Understanding that will develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

The University of the Free State (UFS) has signed a Memorandum of Understanding (MOU) with University West, Sweden. Held at the UFS Business School on the Bloemfontein Campus, the event saw the signing of the agreement by Prof Anthea Rhoda, acting UFS Vice-Chancellor and Principal, and Prof Per Assmo, Deputy Vice-Chancellor for Internationalisation at University West. The partnership aims to develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

This MOU opens the door to a wide range of collaborative initiatives, including academic and researcher exchanges for the purposes of teaching, conducting lectures, conducting research, and exchanging expertise. Additionally, the MOU includes student exchange programmes, joint research projects, and the shared hosting of seminars and conferences.

Prof Rhoda shared her enthusiasm to incorporate work-integrated learning (WIL) more widely at the UFS. “We are looking at work-integrated learning as an extension of engaged scholarship. It is something that we're looking forward to expanding,” she said.

Building a connected community

Prof Assmo explained that their institution, though small, has a unique approach that focuses on both production technology and work-integrated learning – a teaching model that goes beyond internships to provide students with practical, hands-on experience. "For us, WIL is a research field and academic discipline in its own right," he said.

University West is also the only university in the world to offer a PhD specifically in WIL, a programme it spent 20 years developing.

“We want to collaborate with South Africa as a strategic partner,” he said. The University West is already actively working with several South African universities, including the UFS, the Central University of Technology, the University of the Western Cape, and Tshwane University of Technology. “This would be the core for us, where we collaborate and find different forms within research and education, not restricted to any faculty or field as such.”

His vision also includes forming a larger ‘Nordic hub’ of connections across Sweden, Norway, and the European Union, along with a ‘regional hub’ in Bloemfontein. This way, universities can share ideas and resources to build a stronger, more connected community for the future.

A need for work-integrated learning

A working example of this partnership between University West and the UFS is the collaborative focus on integrated learning between Prof Liezel Massyn, Associate Professor in the UFS Business School, and Prof Kristina Areskoug Josefsson, Professor in Work-integrated Learning and Health Science from University West. They have a mutual commitment to improve educational practices through international partnerships and to advance integrated learning strategies. Together, they have already co-authored a research article and presented their findings at five conferences this year.

Prof Massyn said she realised that there is a need for work-integrated learning, specifically in the UFS Business School. “Initially, I thought our students were working, so they didn't need the work-integrated learning component. I then realised it could actually add a lot more value.”

Prof Nicolene Barkhuizen, Director of the UFS Business School, highlighted how this venture aligns with the university’s Vision 130, which aims to expand the UFS’ global footprint. “This partnership is an optimisation of the collaboration to contribute to Vision 130, expanding our reach globally while bringing practical value locally. We are looking forward to a very fruitful collaboration,” she said.

Speaking on behalf of the Faculty of Economic and Management Sciences, acting Dean Prof Frans Prinsloo discussed the potential for future projects. “Now that we have this collaboration agreement, there are many opportunities we can explore further,” he stated.

News Archive

Winter Graduation spreads a glow of pride
2014-07-03

 

The 2014 Winter Graduation spread a glow of pride across our Bloemfontein Campus.

During the first session on Wednesday 2 July, the School of Open Learning conferred 612 diplomas and certificates.

Hazel Motsoeneng, District Director of Motheo in the Department of Education in the Free State, offered a powerful message to the graduates. “Teaching today is about reaching learners. The world of the future will not be changed because of the money you made, or the car you drove. The world of the future will be changed because you touched a child’s life.”

She reminded the graduates that “teaching is still a labour of love.”

Stafford Masie, the former general manager of Google South Africa, addressed 473 graduands on day two of the graduation ceremony.

“If you want to grow as an individual, realise that there are more people outside your immediate environment than inside that can help make you a better person. Take the opportunity and get exposed,” Masie said.

He added a few bits of advice:
• Be unique, don’t just follow others’ creations.
• The focus is no longer on me, me, me, but on we, we, we.
• You have the opportunity and the skills set. Don't just do things, do great things.
• True innovation happens when people are having fun.
• Work on stuff that really matters.

Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS, conveyed a special message to the graduates. “Getting a higher degree comes with high expectations of who you are and how you conduct yourself. A higher degree at Kovsies means that you are a better person, not only because you received a qualification, but also because of your human capacity to love and embrace.” 




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