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18 November 2024 | Story Leonie Bolleurs | Photo Tania Allen
Business School Partnership 2024
Prof Per Assmo from University West, Sweden and Prof Anthea Rhoda from the UFS signed a Memorandum of Understanding that will develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

The University of the Free State (UFS) has signed a Memorandum of Understanding (MOU) with University West, Sweden. Held at the UFS Business School on the Bloemfontein Campus, the event saw the signing of the agreement by Prof Anthea Rhoda, acting UFS Vice-Chancellor and Principal, and Prof Per Assmo, Deputy Vice-Chancellor for Internationalisation at University West. The partnership aims to develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

This MOU opens the door to a wide range of collaborative initiatives, including academic and researcher exchanges for the purposes of teaching, conducting lectures, conducting research, and exchanging expertise. Additionally, the MOU includes student exchange programmes, joint research projects, and the shared hosting of seminars and conferences.

Prof Rhoda shared her enthusiasm to incorporate work-integrated learning (WIL) more widely at the UFS. “We are looking at work-integrated learning as an extension of engaged scholarship. It is something that we're looking forward to expanding,” she said.

Building a connected community

Prof Assmo explained that their institution, though small, has a unique approach that focuses on both production technology and work-integrated learning – a teaching model that goes beyond internships to provide students with practical, hands-on experience. "For us, WIL is a research field and academic discipline in its own right," he said.

University West is also the only university in the world to offer a PhD specifically in WIL, a programme it spent 20 years developing.

“We want to collaborate with South Africa as a strategic partner,” he said. The University West is already actively working with several South African universities, including the UFS, the Central University of Technology, the University of the Western Cape, and Tshwane University of Technology. “This would be the core for us, where we collaborate and find different forms within research and education, not restricted to any faculty or field as such.”

His vision also includes forming a larger ‘Nordic hub’ of connections across Sweden, Norway, and the European Union, along with a ‘regional hub’ in Bloemfontein. This way, universities can share ideas and resources to build a stronger, more connected community for the future.

A need for work-integrated learning

A working example of this partnership between University West and the UFS is the collaborative focus on integrated learning between Prof Liezel Massyn, Associate Professor in the UFS Business School, and Prof Kristina Areskoug Josefsson, Professor in Work-integrated Learning and Health Science from University West. They have a mutual commitment to improve educational practices through international partnerships and to advance integrated learning strategies. Together, they have already co-authored a research article and presented their findings at five conferences this year.

Prof Massyn said she realised that there is a need for work-integrated learning, specifically in the UFS Business School. “Initially, I thought our students were working, so they didn't need the work-integrated learning component. I then realised it could actually add a lot more value.”

Prof Nicolene Barkhuizen, Director of the UFS Business School, highlighted how this venture aligns with the university’s Vision 130, which aims to expand the UFS’ global footprint. “This partnership is an optimisation of the collaboration to contribute to Vision 130, expanding our reach globally while bringing practical value locally. We are looking forward to a very fruitful collaboration,” she said.

Speaking on behalf of the Faculty of Economic and Management Sciences, acting Dean Prof Frans Prinsloo discussed the potential for future projects. “Now that we have this collaboration agreement, there are many opportunities we can explore further,” he stated.

News Archive

Drawing Fire: Investigating the Accusations of Apartheid in Israel
2014-08-14

 Benjamin Pogrund
Photo: mg.co.za

Renowned journalist Benjamin Pogrund led a seminar on the current Israel/Palestine conflict in Gaza. The Department of Political Science hosted the event at the Bloemfontein Campus on 11 August 2014.

The discussion mainly centred around points Pogrund explores in his latest book, ‘Drawing Fire: Investigating the Accusations of Apartheid in Israel’.

Pogrund, who spent 26 years as a journalist in South Africa investigating apartheid, investigated the accusation that Israel is practicing apartheid and the motives of those who make it. His talk offered the audience a balanced view of Israel’s strengths and weaknesses and the problems facing the region. Pogrund drew a unique comparison between South Africa and Israel, explaining the complex political and social situations.

While researching and writing ‘Drawing Fire’, Pogrund experienced an intense emotional struggle. In the book, he explores the contradictions found in the region. It also deconstructs the criticisms against Israel as well as the boycott movement before arguing for two separate states – Israel and Palestine – as the only way forward for Jews and Arabs.

During the talk, Pogrund raised the question as to why the media coverage of Israel/Palestine conflict detracts so much attention away from the atrocities committed by ISIS currently terrorising the minority groups in Syria and Iraq.

Pogrund has been living in Israel for the past 15 years where he reports on the Israeli-Palestinian conflict. He was the deputy editor of the Rand Daily Mail – South Africa’s leading anti-apartheid newspaper during the 1980s. Among other publications, he has written for the Guardian (London), Haaretz (Tel Aviv) and Facta (Tokyo). In May 2013, he was awarded the prestigious Lifetime Achievement Award by the International Media Council in London, on behalf of the Next Century Foundation, for encouraging understanding of the Middle East and war-torn areas of the world.


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