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18 November 2024 | Story Leonie Bolleurs | Photo Tania Allen
Business School Partnership 2024
Prof Per Assmo from University West, Sweden and Prof Anthea Rhoda from the UFS signed a Memorandum of Understanding that will develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

The University of the Free State (UFS) has signed a Memorandum of Understanding (MOU) with University West, Sweden. Held at the UFS Business School on the Bloemfontein Campus, the event saw the signing of the agreement by Prof Anthea Rhoda, acting UFS Vice-Chancellor and Principal, and Prof Per Assmo, Deputy Vice-Chancellor for Internationalisation at University West. The partnership aims to develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

This MOU opens the door to a wide range of collaborative initiatives, including academic and researcher exchanges for the purposes of teaching, conducting lectures, conducting research, and exchanging expertise. Additionally, the MOU includes student exchange programmes, joint research projects, and the shared hosting of seminars and conferences.

Prof Rhoda shared her enthusiasm to incorporate work-integrated learning (WIL) more widely at the UFS. “We are looking at work-integrated learning as an extension of engaged scholarship. It is something that we're looking forward to expanding,” she said.

Building a connected community

Prof Assmo explained that their institution, though small, has a unique approach that focuses on both production technology and work-integrated learning – a teaching model that goes beyond internships to provide students with practical, hands-on experience. "For us, WIL is a research field and academic discipline in its own right," he said.

University West is also the only university in the world to offer a PhD specifically in WIL, a programme it spent 20 years developing.

“We want to collaborate with South Africa as a strategic partner,” he said. The University West is already actively working with several South African universities, including the UFS, the Central University of Technology, the University of the Western Cape, and Tshwane University of Technology. “This would be the core for us, where we collaborate and find different forms within research and education, not restricted to any faculty or field as such.”

His vision also includes forming a larger ‘Nordic hub’ of connections across Sweden, Norway, and the European Union, along with a ‘regional hub’ in Bloemfontein. This way, universities can share ideas and resources to build a stronger, more connected community for the future.

A need for work-integrated learning

A working example of this partnership between University West and the UFS is the collaborative focus on integrated learning between Prof Liezel Massyn, Associate Professor in the UFS Business School, and Prof Kristina Areskoug Josefsson, Professor in Work-integrated Learning and Health Science from University West. They have a mutual commitment to improve educational practices through international partnerships and to advance integrated learning strategies. Together, they have already co-authored a research article and presented their findings at five conferences this year.

Prof Massyn said she realised that there is a need for work-integrated learning, specifically in the UFS Business School. “Initially, I thought our students were working, so they didn't need the work-integrated learning component. I then realised it could actually add a lot more value.”

Prof Nicolene Barkhuizen, Director of the UFS Business School, highlighted how this venture aligns with the university’s Vision 130, which aims to expand the UFS’ global footprint. “This partnership is an optimisation of the collaboration to contribute to Vision 130, expanding our reach globally while bringing practical value locally. We are looking forward to a very fruitful collaboration,” she said.

Speaking on behalf of the Faculty of Economic and Management Sciences, acting Dean Prof Frans Prinsloo discussed the potential for future projects. “Now that we have this collaboration agreement, there are many opportunities we can explore further,” he stated.

News Archive

UFS shines in MBA survey
2006-10-25

Here are Prof Tienie Crous (Dean: Faculty of Economic and Management Sciences at the UFS) and Prof Helena van Zyl (Director of the UFS School of Management) with a copy of the Financial Mail.
Photo: Leonie Bolleurs

UFS shines in MBA survey
According to a recent survey published in the Financial Mail, the MBA programme presented by the School of Management at the University of the Free State (UFS) was rated jointly second best in the country by its graduates in terms of quality and standard.
The UFS MBA Programme was also rated fourth best by its graduates in terms of relevance to their business.

“I am overwhelmed and very proud that the School of Management, although we are a young school and have only been in existence for 7 (seven) years, has been rated so high by our graduandi. The School contributes in a very special way to much-needed business training in central South Africa,” said Prof Helena van Zyl, Director of the UFS School of Management.

“According to the survey, we have the lowest acceptance rate of applicants for the MBA programme, with only 33 students being accepted out of every 100 who apply.  In general, we do not compromise on quality – as stated by our slogan: Be worth more.  Given the quality of the programme, our MBA is very affordable – it offers real value for money,” said Prof van Zyl.

According to Prof van Zyl, the School of Management has had an increase the past 6 (six) months in enquiries from prospective students from Gauteng who are interested in studying the MBA programme.  “They are even prepared to travel to Bloemfontein to attend classes,” she said. 

This year Financial Mail moved away from an overall MBA ranking to a detailed consideration of subject area strengths for each business school in South Africa.  The subject Strategy offered at the UFS School of Management was rated second in the country while the subject Economics also received the same rating.

“The School of Management is the flagship of the Faculty of Economic and Management Sciences.  It gives the UFS and this faculty a standing in corporate South Africa.  This is largely due to Prof Helena van Zyl’s strategy to position the school and making it visible on a national level,” said Prof Tienie Crous, Dean: Faculty of Economic and Management Sciences at the UFS.

According to Prof Crous, the UFS School of Management provides students with opportunities to obtain first-hand experience of how big and successful companies are managed.  “For instance, our MBA students undertake an overseas study tour every year.  This year they visited amongst others the headquarters of Airbus in Toulouse, France and next year they will be visiting the headquarters of Toyota and Yamaha in Japan,” said Prof Crous.

Media release
Issued by: Lacea Loader
Media Representative
Tel:   (051) 401-2584
Cell:  083 645 2454
E-mail:  loaderl.stg@mail.uovs.ac.za
24 October 2006

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