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18 November 2024 | Story Leonie Bolleurs | Photo Tania Allen
Business School Partnership 2024
Prof Per Assmo from University West, Sweden and Prof Anthea Rhoda from the UFS signed a Memorandum of Understanding that will develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

The University of the Free State (UFS) has signed a Memorandum of Understanding (MOU) with University West, Sweden. Held at the UFS Business School on the Bloemfontein Campus, the event saw the signing of the agreement by Prof Anthea Rhoda, acting UFS Vice-Chancellor and Principal, and Prof Per Assmo, Deputy Vice-Chancellor for Internationalisation at University West. The partnership aims to develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

This MOU opens the door to a wide range of collaborative initiatives, including academic and researcher exchanges for the purposes of teaching, conducting lectures, conducting research, and exchanging expertise. Additionally, the MOU includes student exchange programmes, joint research projects, and the shared hosting of seminars and conferences.

Prof Rhoda shared her enthusiasm to incorporate work-integrated learning (WIL) more widely at the UFS. “We are looking at work-integrated learning as an extension of engaged scholarship. It is something that we're looking forward to expanding,” she said.

Building a connected community

Prof Assmo explained that their institution, though small, has a unique approach that focuses on both production technology and work-integrated learning – a teaching model that goes beyond internships to provide students with practical, hands-on experience. "For us, WIL is a research field and academic discipline in its own right," he said.

University West is also the only university in the world to offer a PhD specifically in WIL, a programme it spent 20 years developing.

“We want to collaborate with South Africa as a strategic partner,” he said. The University West is already actively working with several South African universities, including the UFS, the Central University of Technology, the University of the Western Cape, and Tshwane University of Technology. “This would be the core for us, where we collaborate and find different forms within research and education, not restricted to any faculty or field as such.”

His vision also includes forming a larger ‘Nordic hub’ of connections across Sweden, Norway, and the European Union, along with a ‘regional hub’ in Bloemfontein. This way, universities can share ideas and resources to build a stronger, more connected community for the future.

A need for work-integrated learning

A working example of this partnership between University West and the UFS is the collaborative focus on integrated learning between Prof Liezel Massyn, Associate Professor in the UFS Business School, and Prof Kristina Areskoug Josefsson, Professor in Work-integrated Learning and Health Science from University West. They have a mutual commitment to improve educational practices through international partnerships and to advance integrated learning strategies. Together, they have already co-authored a research article and presented their findings at five conferences this year.

Prof Massyn said she realised that there is a need for work-integrated learning, specifically in the UFS Business School. “Initially, I thought our students were working, so they didn't need the work-integrated learning component. I then realised it could actually add a lot more value.”

Prof Nicolene Barkhuizen, Director of the UFS Business School, highlighted how this venture aligns with the university’s Vision 130, which aims to expand the UFS’ global footprint. “This partnership is an optimisation of the collaboration to contribute to Vision 130, expanding our reach globally while bringing practical value locally. We are looking forward to a very fruitful collaboration,” she said.

Speaking on behalf of the Faculty of Economic and Management Sciences, acting Dean Prof Frans Prinsloo discussed the potential for future projects. “Now that we have this collaboration agreement, there are many opportunities we can explore further,” he stated.

News Archive

The Essop twins bring ‘UNREST’ to the UFS
2015-03-19

 

UNREST, an exhibition by Hasan and Husain Essop, is now at the Johannes Stegmann Art Gallery in the SASOL Library on the UFS Bloemfontein Campus. It will be on until Thursday 2 April 2015. 

The 28-year-old twin brothers are the winners of the 2014 Standard Bank Young Artist Award for Visual Art. Born and raised in Cape Town, they have been collaborating since their graduation from the Michaelis School of Fine Art in 2007. They both completed a Bachelor of Fine Arts degree and a Postgraduate Diploma in Art at Michaelis. Subsequently, they earned Postgraduate Certificates in Education at the University of Cape Town.

Husain specialised in Photography, and makes all the important technical decisions when setting up a shoot. Hasan specialised in Printmaking, and therefore has a lot more freedom in the post-production and printing of the work. They both contribute to the subject matter and editing of the photographs, always discussing new ideas and locations to shoot. They speak very visually to each other, and many ideas are born from their conversations. They draw on popular culture, the media, and Hollywood as inspiration because those are the things that interest the youth and shape the next generation.

“Our series of works highlight a multi-cultural clash between religion and popular cultures,” say the Essops. “We explore the dominating influence of Western theatrics and those narratives that are constructed to depict a certain reality. Inspired by Hollywood’s visual language and tactics, we create our own narratives. Each photograph reflects us in a battle of moral, religious, and cultural conflicts. Two dominant personalities appear, East and West, with all their stereotypes. Environments are chosen as stages on which to perform and define our behaviours.”

The Essops’ work has been included in various private and public collections, including the Spier Collection, the Durban Art Gallery, and the South African National Gallery. The Goodman Gallery has hosted two solo exhibitions of their work – Halaal Art (Johannesburg, 2010,) and Remembrance (Cape Town, 2012,).

The Johannes Stegmann Art Gallery hours are Monday to Friday from 08:30 to 16:30.

For enquiries, contact Angela de Jesus at +27(0)51 401 2706 or DeJesusAV@ufs.ac.za

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