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Business School Partnership 2024
Prof Per Assmo from University West, Sweden and Prof Anthea Rhoda from the UFS signed a Memorandum of Understanding that will develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

The University of the Free State (UFS) has signed a Memorandum of Understanding (MOU) with University West, Sweden. Held at the UFS Business School on the Bloemfontein Campus, the event saw the signing of the agreement by Prof Anthea Rhoda, acting UFS Vice-Chancellor and Principal, and Prof Per Assmo, Deputy Vice-Chancellor for Internationalisation at University West. The partnership aims to develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

This MOU opens the door to a wide range of collaborative initiatives, including academic and researcher exchanges for the purposes of teaching, conducting lectures, conducting research, and exchanging expertise. Additionally, the MOU includes student exchange programmes, joint research projects, and the shared hosting of seminars and conferences.

Prof Rhoda shared her enthusiasm to incorporate work-integrated learning (WIL) more widely at the UFS. “We are looking at work-integrated learning as an extension of engaged scholarship. It is something that we're looking forward to expanding,” she said.

Building a connected community

Prof Assmo explained that their institution, though small, has a unique approach that focuses on both production technology and work-integrated learning – a teaching model that goes beyond internships to provide students with practical, hands-on experience. "For us, WIL is a research field and academic discipline in its own right," he said.

University West is also the only university in the world to offer a PhD specifically in WIL, a programme it spent 20 years developing.

“We want to collaborate with South Africa as a strategic partner,” he said. The University West is already actively working with several South African universities, including the UFS, the Central University of Technology, the University of the Western Cape, and Tshwane University of Technology. “This would be the core for us, where we collaborate and find different forms within research and education, not restricted to any faculty or field as such.”

His vision also includes forming a larger ‘Nordic hub’ of connections across Sweden, Norway, and the European Union, along with a ‘regional hub’ in Bloemfontein. This way, universities can share ideas and resources to build a stronger, more connected community for the future.

A need for work-integrated learning

A working example of this partnership between University West and the UFS is the collaborative focus on integrated learning between Prof Liezel Massyn, Associate Professor in the UFS Business School, and Prof Kristina Areskoug Josefsson, Professor in Work-integrated Learning and Health Science from University West. They have a mutual commitment to improve educational practices through international partnerships and to advance integrated learning strategies. Together, they have already co-authored a research article and presented their findings at five conferences this year.

Prof Massyn said she realised that there is a need for work-integrated learning, specifically in the UFS Business School. “Initially, I thought our students were working, so they didn't need the work-integrated learning component. I then realised it could actually add a lot more value.”

Prof Nicolene Barkhuizen, Director of the UFS Business School, highlighted how this venture aligns with the university’s Vision 130, which aims to expand the UFS’ global footprint. “This partnership is an optimisation of the collaboration to contribute to Vision 130, expanding our reach globally while bringing practical value locally. We are looking forward to a very fruitful collaboration,” she said.

Speaking on behalf of the Faculty of Economic and Management Sciences, acting Dean Prof Frans Prinsloo discussed the potential for future projects. “Now that we have this collaboration agreement, there are many opportunities we can explore further,” he stated.

News Archive

UCT scholar in Philosophical Psychology of Black Existence to join Judge Albie Sachs on stage
2015-03-23

Dr Buhle Zuma, listed as one of the 2011 Mail & Guardian 200 Young South Africans, is coming to the Bloemfontein Campus. He will share a stage with civil rights activist and former Constitutional Court, Judge Albie Sachs, on Thursday 26 March 2015 in the Albert Wessels Auditorium at 12:30.

Respondent to Judge Sachs

A former Mandela Rhodes scholar, and currently a young lecturer at the University of Cape Town's Psychology Department, Dr Zuma is particularly interested in issues at the heart of our rainbow nation . His research asks the question: What does it mean to be human for black people after centuries of dehumanisation? Dr Zuma also looks at the role of desire and fantasy in the political imagination of post-apartheid South Africa. He describes his developing thought and work as the Philosophical Psychology of Black Existence.

Dr Zuma will act as respondent to Judge Sachs’ public lecture, ‘Sites of memory, sites of conscience’ [Hannes, please link to the article on the main website]. This lecture will form part of a series that focuses on how the creative arts represent trauma and memory – and how these representations may ultimately pave the way to healing historical wounds.

Vice-Chancellor’s Lecture Series on Trauma, Memory, and Representations of the Past

This lecture will launch of the Vice-Chancellor’s Lecture Series on Trauma, Memory, and Representations of the Past. It forms part of a five-year research project led by Prof Pumla Gobodo-Madikizela [], funded by the Mellon Foundation []. The event is hosted by the UFS Trauma, Forgiveness and Reconciliation Studies [].

Dr Zuma lives by the belief that, if he imparts what he learns and knows lovingly and creatively, the world will be the better for it.

Details of the event:

Date: Thursday 26 March 2015
Time: 12:30
Venue: Albert Wessels Auditorium, Bloemfontein Campus
RSVP: Jo-Anne Naidoo at Naidooja@ufs.ac.za

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