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18 November 2024 | Story Leonie Bolleurs | Photo Tania Allen
Business School Partnership 2024
Prof Per Assmo from University West, Sweden and Prof Anthea Rhoda from the UFS signed a Memorandum of Understanding that will develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

The University of the Free State (UFS) has signed a Memorandum of Understanding (MOU) with University West, Sweden. Held at the UFS Business School on the Bloemfontein Campus, the event saw the signing of the agreement by Prof Anthea Rhoda, acting UFS Vice-Chancellor and Principal, and Prof Per Assmo, Deputy Vice-Chancellor for Internationalisation at University West. The partnership aims to develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

This MOU opens the door to a wide range of collaborative initiatives, including academic and researcher exchanges for the purposes of teaching, conducting lectures, conducting research, and exchanging expertise. Additionally, the MOU includes student exchange programmes, joint research projects, and the shared hosting of seminars and conferences.

Prof Rhoda shared her enthusiasm to incorporate work-integrated learning (WIL) more widely at the UFS. “We are looking at work-integrated learning as an extension of engaged scholarship. It is something that we're looking forward to expanding,” she said.

Building a connected community

Prof Assmo explained that their institution, though small, has a unique approach that focuses on both production technology and work-integrated learning – a teaching model that goes beyond internships to provide students with practical, hands-on experience. "For us, WIL is a research field and academic discipline in its own right," he said.

University West is also the only university in the world to offer a PhD specifically in WIL, a programme it spent 20 years developing.

“We want to collaborate with South Africa as a strategic partner,” he said. The University West is already actively working with several South African universities, including the UFS, the Central University of Technology, the University of the Western Cape, and Tshwane University of Technology. “This would be the core for us, where we collaborate and find different forms within research and education, not restricted to any faculty or field as such.”

His vision also includes forming a larger ‘Nordic hub’ of connections across Sweden, Norway, and the European Union, along with a ‘regional hub’ in Bloemfontein. This way, universities can share ideas and resources to build a stronger, more connected community for the future.

A need for work-integrated learning

A working example of this partnership between University West and the UFS is the collaborative focus on integrated learning between Prof Liezel Massyn, Associate Professor in the UFS Business School, and Prof Kristina Areskoug Josefsson, Professor in Work-integrated Learning and Health Science from University West. They have a mutual commitment to improve educational practices through international partnerships and to advance integrated learning strategies. Together, they have already co-authored a research article and presented their findings at five conferences this year.

Prof Massyn said she realised that there is a need for work-integrated learning, specifically in the UFS Business School. “Initially, I thought our students were working, so they didn't need the work-integrated learning component. I then realised it could actually add a lot more value.”

Prof Nicolene Barkhuizen, Director of the UFS Business School, highlighted how this venture aligns with the university’s Vision 130, which aims to expand the UFS’ global footprint. “This partnership is an optimisation of the collaboration to contribute to Vision 130, expanding our reach globally while bringing practical value locally. We are looking forward to a very fruitful collaboration,” she said.

Speaking on behalf of the Faculty of Economic and Management Sciences, acting Dean Prof Frans Prinsloo discussed the potential for future projects. “Now that we have this collaboration agreement, there are many opportunities we can explore further,” he stated.

News Archive

Prototype film degree introduced for Kovsies
2015-06-11

 

As of 2015, the university’s postgraduate prospectus was modified to include a new Bachelor of Arts Honours in Film and Visual Media course in the Faculty of the Humanities.

A group of eight pilot students are being exposed to basics studies in film history, research, and practical production exercises. The programme’s prototypical nature lies in its inter-disciplinary approach, which means students will integrate film history and theory with individual short film production. 

According to the Programme Committee, “the two parts enrich each other, so students’ practical work is conceptually much stronger, and their written work is more balanced.”

“While other universities locally and abroad do offer film qualifications, the emphasis usually falls on either the history and theory of film, or the making of films.  Our programme is the only one in South Africa (that we know of) that offers this specific kind of integration.”

Chris Vorster, Dr Anthea van Jaarveld, Prof Helene Strauss, and Johanet Kriel are responsible for lecturing, and providing personalised supervision to students. These lecturers form part of a Programme Committee, which also includes Prof Annie van den Oever, Cloete DeBeer, and Martin Rossouw.

The university has built a multi-camera studio, equipped with state-of-the-art equipment, editing facilities, and an intimate movie theatre to facilitate a thorough teaching and learning process.

Rethabile Radebe, one of the students, says she values the teaching approach of the lecturers, highlighting the positive impact of constructive criticism they offer. “My self-confidence is much better so I think, even though they help you academically for you to get your grades correctly, they also help you as a person. When you’ve done well, they don’t forget to tell you.”

This student’s views run parallel to Kriel’s, which are to “help students to perform at their best, and to develop and align our curriculum better for next year,” when an additional seven students are to be accommodated. The university, in collaboration with the University of Groningen in the Netherlands, is modelling the curriculum to ensure holistic film education. 

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