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18 November 2024 | Story Leonie Bolleurs | Photo Tania Allen
Business School Partnership 2024
Prof Per Assmo from University West, Sweden and Prof Anthea Rhoda from the UFS signed a Memorandum of Understanding that will develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

The University of the Free State (UFS) has signed a Memorandum of Understanding (MOU) with University West, Sweden. Held at the UFS Business School on the Bloemfontein Campus, the event saw the signing of the agreement by Prof Anthea Rhoda, acting UFS Vice-Chancellor and Principal, and Prof Per Assmo, Deputy Vice-Chancellor for Internationalisation at University West. The partnership aims to develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

This MOU opens the door to a wide range of collaborative initiatives, including academic and researcher exchanges for the purposes of teaching, conducting lectures, conducting research, and exchanging expertise. Additionally, the MOU includes student exchange programmes, joint research projects, and the shared hosting of seminars and conferences.

Prof Rhoda shared her enthusiasm to incorporate work-integrated learning (WIL) more widely at the UFS. “We are looking at work-integrated learning as an extension of engaged scholarship. It is something that we're looking forward to expanding,” she said.

Building a connected community

Prof Assmo explained that their institution, though small, has a unique approach that focuses on both production technology and work-integrated learning – a teaching model that goes beyond internships to provide students with practical, hands-on experience. "For us, WIL is a research field and academic discipline in its own right," he said.

University West is also the only university in the world to offer a PhD specifically in WIL, a programme it spent 20 years developing.

“We want to collaborate with South Africa as a strategic partner,” he said. The University West is already actively working with several South African universities, including the UFS, the Central University of Technology, the University of the Western Cape, and Tshwane University of Technology. “This would be the core for us, where we collaborate and find different forms within research and education, not restricted to any faculty or field as such.”

His vision also includes forming a larger ‘Nordic hub’ of connections across Sweden, Norway, and the European Union, along with a ‘regional hub’ in Bloemfontein. This way, universities can share ideas and resources to build a stronger, more connected community for the future.

A need for work-integrated learning

A working example of this partnership between University West and the UFS is the collaborative focus on integrated learning between Prof Liezel Massyn, Associate Professor in the UFS Business School, and Prof Kristina Areskoug Josefsson, Professor in Work-integrated Learning and Health Science from University West. They have a mutual commitment to improve educational practices through international partnerships and to advance integrated learning strategies. Together, they have already co-authored a research article and presented their findings at five conferences this year.

Prof Massyn said she realised that there is a need for work-integrated learning, specifically in the UFS Business School. “Initially, I thought our students were working, so they didn't need the work-integrated learning component. I then realised it could actually add a lot more value.”

Prof Nicolene Barkhuizen, Director of the UFS Business School, highlighted how this venture aligns with the university’s Vision 130, which aims to expand the UFS’ global footprint. “This partnership is an optimisation of the collaboration to contribute to Vision 130, expanding our reach globally while bringing practical value locally. We are looking forward to a very fruitful collaboration,” she said.

Speaking on behalf of the Faculty of Economic and Management Sciences, acting Dean Prof Frans Prinsloo discussed the potential for future projects. “Now that we have this collaboration agreement, there are many opportunities we can explore further,” he stated.

News Archive

Alumnus presents 27th Sophia Gray Memorial Lecture
2015-09-07

 
Anton Roodt
Photo: iFlair

In a packed Civic Theatre in Bloemfontein, Anton Roodt, an alumnus from the UFS Department of Architecture, presented the 27th Sophia Gray Memorial Lecture.
 
Roodt received numerous awards for his work during his career. He also completed three masters degrees at the UFS, all of them cum laude.

The theme for his lecture was: Big dreams in a small city. Places of memory¦Spaces of imagination.
 
In his presentation, he focused mainly on President Brand Street, one of the most beautiful streets in South Africa – a gem waiting to be rediscovered, as well as Waaihoek, where many projects are planned for the future.
 
During his career, Roodt has been involved in various projects in these areas, including the Fourth Raadsaal, for which he received a FSIA Award in 2011. The Mapikela House in Batho is another project he was involved in.
 
He believes universities are small cities with a good deal of ambition. A number of infrastructure projects on the campuses of the UFS were designed by Roodt Architects. On the Bloemfontein Campus, this includes the Student Centre on the Thakaneng Bridge, the Main Gate, the Financial Planning Law Building, and the Computer Centre, as well work done on the Albert Wessels Auditorium. They also designed the dining room and the Main Entrance on the Qwaqwa Campus.
 
Roodt was introduced to the audience by the familiar singer and his university friend, Coenie de Villiers, with the question: “Why architecture?” He replied: “It is one of the best professions to take you to places most people will never be able to visit – sometimes literally to the feet of kings.”
 
Roodt believes that architects are sellers of dreams. “Dreams are the purest form of imagination. Architects dream of places as if people matter,” he said.
 
The Women in Architecture initiative was also launched by the South African Council for the Architectural Profession at the event. Of more than 8 800 professional architects, only 21% are women.

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