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18 November 2024 | Story Leonie Bolleurs | Photo Tania Allen
Business School Partnership 2024
Prof Per Assmo from University West, Sweden and Prof Anthea Rhoda from the UFS signed a Memorandum of Understanding that will develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

The University of the Free State (UFS) has signed a Memorandum of Understanding (MOU) with University West, Sweden. Held at the UFS Business School on the Bloemfontein Campus, the event saw the signing of the agreement by Prof Anthea Rhoda, acting UFS Vice-Chancellor and Principal, and Prof Per Assmo, Deputy Vice-Chancellor for Internationalisation at University West. The partnership aims to develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

This MOU opens the door to a wide range of collaborative initiatives, including academic and researcher exchanges for the purposes of teaching, conducting lectures, conducting research, and exchanging expertise. Additionally, the MOU includes student exchange programmes, joint research projects, and the shared hosting of seminars and conferences.

Prof Rhoda shared her enthusiasm to incorporate work-integrated learning (WIL) more widely at the UFS. “We are looking at work-integrated learning as an extension of engaged scholarship. It is something that we're looking forward to expanding,” she said.

Building a connected community

Prof Assmo explained that their institution, though small, has a unique approach that focuses on both production technology and work-integrated learning – a teaching model that goes beyond internships to provide students with practical, hands-on experience. "For us, WIL is a research field and academic discipline in its own right," he said.

University West is also the only university in the world to offer a PhD specifically in WIL, a programme it spent 20 years developing.

“We want to collaborate with South Africa as a strategic partner,” he said. The University West is already actively working with several South African universities, including the UFS, the Central University of Technology, the University of the Western Cape, and Tshwane University of Technology. “This would be the core for us, where we collaborate and find different forms within research and education, not restricted to any faculty or field as such.”

His vision also includes forming a larger ‘Nordic hub’ of connections across Sweden, Norway, and the European Union, along with a ‘regional hub’ in Bloemfontein. This way, universities can share ideas and resources to build a stronger, more connected community for the future.

A need for work-integrated learning

A working example of this partnership between University West and the UFS is the collaborative focus on integrated learning between Prof Liezel Massyn, Associate Professor in the UFS Business School, and Prof Kristina Areskoug Josefsson, Professor in Work-integrated Learning and Health Science from University West. They have a mutual commitment to improve educational practices through international partnerships and to advance integrated learning strategies. Together, they have already co-authored a research article and presented their findings at five conferences this year.

Prof Massyn said she realised that there is a need for work-integrated learning, specifically in the UFS Business School. “Initially, I thought our students were working, so they didn't need the work-integrated learning component. I then realised it could actually add a lot more value.”

Prof Nicolene Barkhuizen, Director of the UFS Business School, highlighted how this venture aligns with the university’s Vision 130, which aims to expand the UFS’ global footprint. “This partnership is an optimisation of the collaboration to contribute to Vision 130, expanding our reach globally while bringing practical value locally. We are looking forward to a very fruitful collaboration,” she said.

Speaking on behalf of the Faculty of Economic and Management Sciences, acting Dean Prof Frans Prinsloo discussed the potential for future projects. “Now that we have this collaboration agreement, there are many opportunities we can explore further,” he stated.

News Archive

Wayde one of the Adidas faces for Rio 2016
2015-11-20

Wayde van Niekerk has not only been nominated for two awards at the SA Sports Awards. He will also be one of the Adidas world ambassadors for the 2016 Olympic Games in Rio de Janeiro.
Photo: Johan Roux

Wayde van Niekerk’s face may already adorn billboards at Pellies Park on the Bloemfontein Campus and other places around the University of the Free State, but it will now also be used for marketing campaigns worldwide.

The Kovsie athlete will be one of the Adidas world ambassadors for the 2016 Olympic Games in Rio de Janeiro. Adidas is sponsoring him.

According to a modest Van Niekerk, he has been with the clothing sponsor since 2010, and it is a great honour to be an ambassador for the Olympics in Rio

Other awards

After a dream year, being an Adidas ambassador is the latest honour to come his way.

He was also nominated for two awards in the SA Sports Awards, which will be held in the Sand du Plessis Theatre in Bloemfontein on Sunday 22 November 2015. He was nominated as Sportsman of the Year and in the People’s Choice category.

On 21 October 2015, Van Niekerk was named KovsieSport’s Sportsman of the Year for a third consecutive year.

He was recently also honoured at the Free State Schools Athletics Association’s Gold Medal event.

A world superstar

Van Niekerk says it’s good to be part of the legacy Adidas is building as a company.

“It is exciting for me, knowing that I am selected among such great athletes (being an Adidas ambassador), and not just South African athletes, but world athletes,” he says.

“It is the likes of the top Adidas athletes that are going to represent the company and be ambassadors for the company.”

“It is something I am looking forward to – being on posters and seeing my face on billboards and advertisements.”

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