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18 November 2024 | Story Leonie Bolleurs | Photo Tania Allen
Business School Partnership 2024
Prof Per Assmo from University West, Sweden and Prof Anthea Rhoda from the UFS signed a Memorandum of Understanding that will develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

The University of the Free State (UFS) has signed a Memorandum of Understanding (MOU) with University West, Sweden. Held at the UFS Business School on the Bloemfontein Campus, the event saw the signing of the agreement by Prof Anthea Rhoda, acting UFS Vice-Chancellor and Principal, and Prof Per Assmo, Deputy Vice-Chancellor for Internationalisation at University West. The partnership aims to develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

This MOU opens the door to a wide range of collaborative initiatives, including academic and researcher exchanges for the purposes of teaching, conducting lectures, conducting research, and exchanging expertise. Additionally, the MOU includes student exchange programmes, joint research projects, and the shared hosting of seminars and conferences.

Prof Rhoda shared her enthusiasm to incorporate work-integrated learning (WIL) more widely at the UFS. “We are looking at work-integrated learning as an extension of engaged scholarship. It is something that we're looking forward to expanding,” she said.

Building a connected community

Prof Assmo explained that their institution, though small, has a unique approach that focuses on both production technology and work-integrated learning – a teaching model that goes beyond internships to provide students with practical, hands-on experience. "For us, WIL is a research field and academic discipline in its own right," he said.

University West is also the only university in the world to offer a PhD specifically in WIL, a programme it spent 20 years developing.

“We want to collaborate with South Africa as a strategic partner,” he said. The University West is already actively working with several South African universities, including the UFS, the Central University of Technology, the University of the Western Cape, and Tshwane University of Technology. “This would be the core for us, where we collaborate and find different forms within research and education, not restricted to any faculty or field as such.”

His vision also includes forming a larger ‘Nordic hub’ of connections across Sweden, Norway, and the European Union, along with a ‘regional hub’ in Bloemfontein. This way, universities can share ideas and resources to build a stronger, more connected community for the future.

A need for work-integrated learning

A working example of this partnership between University West and the UFS is the collaborative focus on integrated learning between Prof Liezel Massyn, Associate Professor in the UFS Business School, and Prof Kristina Areskoug Josefsson, Professor in Work-integrated Learning and Health Science from University West. They have a mutual commitment to improve educational practices through international partnerships and to advance integrated learning strategies. Together, they have already co-authored a research article and presented their findings at five conferences this year.

Prof Massyn said she realised that there is a need for work-integrated learning, specifically in the UFS Business School. “Initially, I thought our students were working, so they didn't need the work-integrated learning component. I then realised it could actually add a lot more value.”

Prof Nicolene Barkhuizen, Director of the UFS Business School, highlighted how this venture aligns with the university’s Vision 130, which aims to expand the UFS’ global footprint. “This partnership is an optimisation of the collaboration to contribute to Vision 130, expanding our reach globally while bringing practical value locally. We are looking forward to a very fruitful collaboration,” she said.

Speaking on behalf of the Faculty of Economic and Management Sciences, acting Dean Prof Frans Prinsloo discussed the potential for future projects. “Now that we have this collaboration agreement, there are many opportunities we can explore further,” he stated.

News Archive

Meet our Council: Ndaba Ntsele – Inspiring entrepreneurs
2016-04-19

Description: Ndaba Ntsele Tags: Ndaba Ntsele

Mr Ntsele
Photo: Stephen Collett

 To call Mr Ndaba Ntsele just a businessman seems like a bit of an understatement. The Executive Chairman and co-founder of Pamodzi Group Limited lives and breathes business, entrepreneurship, and wealth creation. He is also a member of the Council of the University of the Free State (UFS) since September 2013.

His greatest passion is entrepreneurship, and sharing his ideas of self-employment with young (and old) South Africans. “I preach self-employment wherever I go. Everyone knows that unemployment is a major problem in our country. However, people often expect the government or big corporations to provide them with jobs. I like to influence people to start thinking about working for themselves, thereby creating opportunities for employing others,” he says.

His entrepreneurial drive extends even to his time on the UFS Council. Now in his second term, Mr Ntsele has been well placed to get a sense of the kind of contribution the university and its students could make to South Africa, and even further afield.  

“In addition to training students for all the other important industries in South Africa, I think the UFS is ideally situated to create agricultural entrepreneurs. The Free State is one of South Africa’s prime agricultural areas, after all. Food security is an issue worldwide, and it is an area in which we could make a real contribution by training food producers, food technologists, and agricultural specialists. In fact, I think the UFS could become the leading agricultural institution in the country.”

Being the best is something that he strives for continually, while high standards are not something he shirks. In fact, he believes that Council members should hold an institution accountable for maintaining the highest standards possible, whether it is in governance, financials, procurement, or any other areas of importance in an institution.

As the executive chairman of a multi-billion African-owned group with assets across the globe, Mr Ntsele does not have a great deal of free time. However, he enjoys sitting down with MBA students and graduates to share his views about entrepreneurship.

“If I can change their mind-set from ‘others must employ me’ to ‘I need to create my own employment’, then I will feel as if I have accomplished something,” he says.

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