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Business School Partnership 2024
Prof Per Assmo from University West, Sweden and Prof Anthea Rhoda from the UFS signed a Memorandum of Understanding that will develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

The University of the Free State (UFS) has signed a Memorandum of Understanding (MOU) with University West, Sweden. Held at the UFS Business School on the Bloemfontein Campus, the event saw the signing of the agreement by Prof Anthea Rhoda, acting UFS Vice-Chancellor and Principal, and Prof Per Assmo, Deputy Vice-Chancellor for Internationalisation at University West. The partnership aims to develop academic cooperation across fields such as research, student and academic exchanges, and collaborative projects.

This MOU opens the door to a wide range of collaborative initiatives, including academic and researcher exchanges for the purposes of teaching, conducting lectures, conducting research, and exchanging expertise. Additionally, the MOU includes student exchange programmes, joint research projects, and the shared hosting of seminars and conferences.

Prof Rhoda shared her enthusiasm to incorporate work-integrated learning (WIL) more widely at the UFS. “We are looking at work-integrated learning as an extension of engaged scholarship. It is something that we're looking forward to expanding,” she said.

Building a connected community

Prof Assmo explained that their institution, though small, has a unique approach that focuses on both production technology and work-integrated learning – a teaching model that goes beyond internships to provide students with practical, hands-on experience. "For us, WIL is a research field and academic discipline in its own right," he said.

University West is also the only university in the world to offer a PhD specifically in WIL, a programme it spent 20 years developing.

“We want to collaborate with South Africa as a strategic partner,” he said. The University West is already actively working with several South African universities, including the UFS, the Central University of Technology, the University of the Western Cape, and Tshwane University of Technology. “This would be the core for us, where we collaborate and find different forms within research and education, not restricted to any faculty or field as such.”

His vision also includes forming a larger ‘Nordic hub’ of connections across Sweden, Norway, and the European Union, along with a ‘regional hub’ in Bloemfontein. This way, universities can share ideas and resources to build a stronger, more connected community for the future.

A need for work-integrated learning

A working example of this partnership between University West and the UFS is the collaborative focus on integrated learning between Prof Liezel Massyn, Associate Professor in the UFS Business School, and Prof Kristina Areskoug Josefsson, Professor in Work-integrated Learning and Health Science from University West. They have a mutual commitment to improve educational practices through international partnerships and to advance integrated learning strategies. Together, they have already co-authored a research article and presented their findings at five conferences this year.

Prof Massyn said she realised that there is a need for work-integrated learning, specifically in the UFS Business School. “Initially, I thought our students were working, so they didn't need the work-integrated learning component. I then realised it could actually add a lot more value.”

Prof Nicolene Barkhuizen, Director of the UFS Business School, highlighted how this venture aligns with the university’s Vision 130, which aims to expand the UFS’ global footprint. “This partnership is an optimisation of the collaboration to contribute to Vision 130, expanding our reach globally while bringing practical value locally. We are looking forward to a very fruitful collaboration,” she said.

Speaking on behalf of the Faculty of Economic and Management Sciences, acting Dean Prof Frans Prinsloo discussed the potential for future projects. “Now that we have this collaboration agreement, there are many opportunities we can explore further,” he stated.

News Archive

UFS Library book launch programme fosters dialogue between students and authors
2017-03-30

Description: Library book launch 2017 Tags: Library book launch 2017

The University of the Free State (UFS) Sasol Library has hosted a series of book launches since 2016, bringing to the Bloemfontein Campus various new and seasoned authors who share their stories with the campus audiences. The Launch Your Book at the Library Programme hosted two authors on 23 March 2017, Itumeleng Sekhu and Marcia Ramodike. Both authors spoke about their life-changing experiences and shared their heart-wrenching stories, filled with courage and hope. 

“Libraries must take the lead in creating dialogue, expression of ideas and inculcating a culture of reading and writing. This programme was also established to bridge the gap and find ways to encourage students to read and write, by creating a platform where they can interact with authors and see that people who write books are ordinary people with real stories to tell,” said Marcus Maphile, Assistant Director: Library Marketing and Community Engagement.

Speaking about her book, Itumeleng Sekhu described her experiences from childhood and her life as a disabled person after being severely burnt in a fire accident in her home as a baby.  She said: “I tried to commit suicide several times because I had lost hope. Eventually after failing to do so, I realised at some point that it was time for me to let my light shine through.” She wrote her book, titled What Do You See?, which has received substantial media coverage, to encourage others who live with painful experiences, disabilities and what she terms “internal wounds”, hoping that her experiences could help to heal them.

Marcia Ramodike’s book, An Empty Pride to a Full Price, paints a picture of her life as a youth grappling with adult issues. She describes her pain after her mother’s death, and her constant battle with the legacy of the difficult socio-economic conditions she grew up in. When students asked Ramodike what she thought the right time was to write a book, she responded, “today is the right time to write your story”.

The UFS Library has hosted 16 book launches since 2016, with the biggest being the launch of Zubeida Jaffer’s book Beauty of the Heart. The programme aims to provide access to information and to share and debate ideas in support of democracy and freedom of speech.

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