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05 November 2024 | Story Jacky Tshokwe | Photo Supplied
BUAN Delegates
Botswana University of Agriculture and Natural Resources (BUAN) delegates that recently visited the University of the Free State to solidify a collaboration.

During an inspiring journey, a delegation from the University of the Free State (UFS) recently visited the Botswana University of Agriculture and Natural Resources (BUAN) with an ambitious goal: to solidify a collaboration that was sparked during the visit of BUAN’s Vice-Chancellor to the UFS and subsequent discussions in Namibia. The atmosphere was one of shared purpose and excitement as the UFS representatives, led by the Dean of the Faculty of Natural and Agricultural Sciences, the Vice-Dean: Agriculture, and the Vice-Dean: Postgraduate and Research, embarked on this significant academic endeavour.

This visit was not just a formal gesture, it was a step towards tangible, mutual benefits for students and staff of both institutions. The discussions between the UFS and the BUAN leadership, which centred around possibilities for student and staff exchanges and shared access to specialised equipment, pointed to the potential of creating a dynamic bridge between South African and Botswana academia. This partnership envisions collaborative supervision of postgraduate students, creating opportunities for intellectual growth that transcends borders. The two universities also explored joint funding applications and research avenues, with particular interest in BUAN’s innovative Meat Institute and AgroVolts solar panel project. Seeing the BUAN’s progress in renewable energy left the UFS team particularly impressed, reflecting the possibilities for sustainable development and resource-sharing that a partnership could yield.

During the discussions, the UFS delegation had a pivotal meeting with the BUAN’s Acting Deputy Vice-Chancellor: Academic and Research, Prof Samodimo Ngwako, who had previously visited the UFS. His familiarity with the UFS’ resources and vision made him an invaluable advocate for bridging the two institutions, highlighting how their strengths could complement each other. Prof Ngwako’s insights helped BUAN staff visualise the meaningful exchange of expertise and resources that could benefit both student bodies and contribute to third-stream income generation.

With the way forward clear, both the UFS and BUAN teams agreed on ‘quick steps’ to launch the collaboration – the swift signing of a Memorandum of Understanding (MoU), followed by the first exchange of students and staff, and the launch of co-supervised research projects. While specific timelines and milestones are to be confirmed post-MoU, both teams are keen on joint funding applications, especially in areas relevant to agricultural and natural resources both within Africa and beyond. This partnership, once formalised, is expected to solidify both universities as leading research hubs in agriculture and natural resources, advancing each institution’s standing on the continent.

Reflecting on the visit, the UFS delegation felt a deep sense of optimism. The collaboration between the UFS and the BUAN aligns seamlessly with the UFS’ broader vision for strengthening ties with African universities, showcasing a forward-thinking approach to partnerships. As the journey towards meaningful collaboration progresses, the shared enthusiasm witnessed at the BUAN serves as a hopeful reminder that academia – when united by common goals – can drive impactful change for students, faculty, and communities on both sides of the border.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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