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05 November 2024 | Story Jacky Tshokwe | Photo Supplied
BUAN Delegates
Botswana University of Agriculture and Natural Resources (BUAN) delegates that recently visited the University of the Free State to solidify a collaboration.

During an inspiring journey, a delegation from the University of the Free State (UFS) recently visited the Botswana University of Agriculture and Natural Resources (BUAN) with an ambitious goal: to solidify a collaboration that was sparked during the visit of BUAN’s Vice-Chancellor to the UFS and subsequent discussions in Namibia. The atmosphere was one of shared purpose and excitement as the UFS representatives, led by the Dean of the Faculty of Natural and Agricultural Sciences, the Vice-Dean: Agriculture, and the Vice-Dean: Postgraduate and Research, embarked on this significant academic endeavour.

This visit was not just a formal gesture, it was a step towards tangible, mutual benefits for students and staff of both institutions. The discussions between the UFS and the BUAN leadership, which centred around possibilities for student and staff exchanges and shared access to specialised equipment, pointed to the potential of creating a dynamic bridge between South African and Botswana academia. This partnership envisions collaborative supervision of postgraduate students, creating opportunities for intellectual growth that transcends borders. The two universities also explored joint funding applications and research avenues, with particular interest in BUAN’s innovative Meat Institute and AgroVolts solar panel project. Seeing the BUAN’s progress in renewable energy left the UFS team particularly impressed, reflecting the possibilities for sustainable development and resource-sharing that a partnership could yield.

During the discussions, the UFS delegation had a pivotal meeting with the BUAN’s Acting Deputy Vice-Chancellor: Academic and Research, Prof Samodimo Ngwako, who had previously visited the UFS. His familiarity with the UFS’ resources and vision made him an invaluable advocate for bridging the two institutions, highlighting how their strengths could complement each other. Prof Ngwako’s insights helped BUAN staff visualise the meaningful exchange of expertise and resources that could benefit both student bodies and contribute to third-stream income generation.

With the way forward clear, both the UFS and BUAN teams agreed on ‘quick steps’ to launch the collaboration – the swift signing of a Memorandum of Understanding (MoU), followed by the first exchange of students and staff, and the launch of co-supervised research projects. While specific timelines and milestones are to be confirmed post-MoU, both teams are keen on joint funding applications, especially in areas relevant to agricultural and natural resources both within Africa and beyond. This partnership, once formalised, is expected to solidify both universities as leading research hubs in agriculture and natural resources, advancing each institution’s standing on the continent.

Reflecting on the visit, the UFS delegation felt a deep sense of optimism. The collaboration between the UFS and the BUAN aligns seamlessly with the UFS’ broader vision for strengthening ties with African universities, showcasing a forward-thinking approach to partnerships. As the journey towards meaningful collaboration progresses, the shared enthusiasm witnessed at the BUAN serves as a hopeful reminder that academia – when united by common goals – can drive impactful change for students, faculty, and communities on both sides of the border.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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