Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
01 October 2024 | Story Anthony Mthembu | Photo Kaleidoscope
S4F2024
The Science-for-the-Future (S4F) unit in the Faculty of Education hosted a summit on 13 September 2024. The event, which was held on the University of the Free State Bloemfontein Campus, was well attended by nearly 300 guests from across the country.

Teachers from across the country and representatives of nine other universities recently gathered at the University of the Free State (UFS) to celebrate the achievements of the S4F Teacher Professional Development programmes as well as the successful collaboration between the UFS and other universities in this regard.

The Science-for-the-Future (S4F) unit in the Faculty of Education hosted a summit in the Centenary Complex on the Bloemfontein Campus on 13 September 2024. The acting Vice-Chancellor and Principal of the UFS, Prof Anthea Rhoda, delivered the keynote address at the summit. Representatives from the South African National Roads Agency (SANRAL) – the official funder of the Science for the Future initiative – were also present, along with about 300 attendees, representing teachers, participating universities, representatives from the Department of Basic Education, and other stakeholders.

In her welcoming address, Prof Matseliso Mokhele Makgalwa, Vice-Dean of the Faculty of Education, said the event focuses, among others, on fostering collaboration and innovation across academic and professional communities. She later highlighted the fact that the project implementation period of three years makes provision for continued visits to the participating schools to sustain the continuity over time.

Dr Cobus van Breda, Programme Director of S4F and Project Manager of the Universities Collaboration initiative, elaborated on the rationale of the project as well as the collaboration with nine other universities. He stated, “We know from research that there are many factors that prevent learners, especially in rural areas in South Africa, from excelling in Mathematics and Science. These include subject content knowledge, lack of teaching resources at school and at home, language of learning and teaching that differs from home language, along with a lack of parental involvement, among others.” He said the project aims to address these rampant challenges by not only empowering teachers with the necessary teaching skills and content knowledge, but also providing classroom resources to benefit learners and adding a parental involvement component to the project. 

To scale the project benefits for the rest of the country, the UFS has partnered with nine other universities; collectively, more than one hundred thousand project participants (teachers, learners, and parents) could be impacted during 2024. The collaborating universities are Nelson Mandela University, the Walter Sisulu University, the University of Limpopo, the University of KwaZulu-Natal, the University of Mpumalanga, Sol Plaatje University, the University of Venda, Stellenbosch University, and Nort-West University.

Representatives from the Department of Basic Education and other institutions were also given the opportunity to highlight the impact of the initiative in their respective institutions. Maki Molale, Senior Education Specialist  from the Free State Department of Basic Education, reflected on the contribution of the project and said, “In the Department of Education we report on these key areas: teacher development, direct learner support, parental involvement, the utilisation of resources and partnerships … they are all addressed in this project.” She thanked the University of the Free State and the funder, SANRAL. Dr Glynnis Daries from Sol Plaatje University spoke on behalf of the collaborating universities and explained from an academic perspective to attendees how the project implementation strategy of S4F relates to Bronfenbrenner’s bioecological theory of human development and how the respective project components showcase the five levels of this theory.

During the keynote address, Prof Rhoda emphasised the importance of Mathematics skills, teaching children the capacity to solve problems and how it is extremely important to be analytical in one’s approach to resolving complexities and to work through problems in a methodical and logical manner. In the end, if one does this, no challenge is insurmountable. She commended the teachers present for fulfilling a vital task and pointed out the heavy responsibility on their shoulders. In this regard, she said, “As the UFS, and through the Science for the Future project, we are proud to support you in your work. The project is a vehicle through which we fulfil the central goals of the UFS, which are to impact the community in a positive way, and to instil a culture of excellence in a caring environment. We will continue to support you in your work and do all that we can to make your work more fulfilling and impactful – this is the promise of the UFS to our partners through this project.”

In acknowledging the contribution of the respective collaborating universities, Prof Rhoda emphasised that partnerships and collaborations are not easy to build, and most importantly, to maintain … “but what I’m hearing through these engagements today is that these partnerships are not just being maintained, they are expanded … the collaboration impacted the different institutions as well as, most importantly, the communities, close to and around them”. She alluded to the fact that universities’ roles are not just to retain and accept students, but universities have an important role in being the anchor within the society and communities in which they find themselves. According to her, the contribution of SANRAL and other project funders thus extends far beyond teachers’ professional development and community empowerment, it contributes towards assisting universities in engaged scholarship activities.

In reflecting on the parental involvement component of the programme, Themba Mhambi – Chairperson of the SANRAL Board – said that apart from being a maths and science project, and a project that is developmental, that is nation building, “… it becomes a kind of template for perhaps how our education system needs to be re-constructed … reclaiming the old times when parents and teachers worked together with the child in the centre”.  

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept