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07 October 2024 | Story André Damons | Photo Supplied
Deaf awareness Campaign 2024
Boipelo Leteane, Amahle Jemane, Zinzile Sibiya (Speech-Language Pathologist at UAH), Ntsatsi Dingaan-Mokushane, Andani Madzivhandila, Yolanda Nzume (Administration Clerk at UAH) and Dr Phindile Shangase at the Deaf Awareness Campaign at the UFS.

The Department of Speech Therapy and Audiology at Universitas Academic Hospital (UAH), in partnership with the Division of Public Health at the University of the Free State (UFS) recently held their annual Deaf Awareness Campaign with much success.

The campaign, which is the brainchild of Andani Madzivhandila, a Cochlear Implant MAPping Audiologist at Universitas Academic Hospital (UAH), is in its second year and was attended by Deaf students from the UFS, community members and academics from the UFS Faculty of Health Sciences, including Dr Phindile Shangase from the Division of Public Health at the UFS in collaboration with UAH Speech Therapy and Audiology staff.

Purpose of the event

The event took place on 28 September 2024 in the foyer of the Francoise Retief building. September is the International Month for Deaf People. The Department of Otorhinolaryngology and Med-EL assisted with some sponsorship to make the event a success. Ntsatsi Dingaan-Mokushane, the Assistant Director for Speech Therapy and Audiology at UAH, opened the ceremony and highlighted the importance of Deaf Awareness Campaigns in general and further elaborated on the World Federation of the Deaf theme for 2024, which is “Sign up for sign language rights”.

Dr Shangase shared her experiences and challenges of living with hearing loss and how she manages it, and further elaborated that the purpose of the event was to raise awareness of the different types of hearing loss, especially deafness. It was also to raise awareness of the challenges encountered by Deaf people and to discuss available technologies to assist those with hearing loss as well as those who are born profoundly Deaf.

The event is organised to share experiences from professionals, those with hearing loss as well as the Deaf community, to share experiences on coping and managing life with hearing loss as well as deafness. The organisers try to educate the public about Deaf culture, sign language and the experiences of Deaf people and to help combat stereotypes, stigmas and misconceptions surrounding deafness. The event is also to promote inclusion and encourage equal access to education, employment, healthcare as well as breaking down communication barriers and address systemic and social barriers that hinder Deaf individuals’ participation.

Sharing lived experiences

According to Dr Shangase, the event highlighted the progress as well as gaps in support interventions for those who live with hearing loss and deafness. Says Dr Shangase: “Availability of technologies was highlighted as facilitating different forms of participation for those with hearing loss and deafness. However, it was clear that most of the available technologies are not being adopted in workplaces as well as in communities.”

Boipelo Leteane, a parent of a two-year-old child who was born deaf, shared her experiences and her journey before and after her child had undergone a cochlear implant, while Madzivhandila shed some light on the challenges faced by healthcare professionals when hearing loss/deafness is diagnosed and needs to be managed. 

Amahle Jemane also shared her personal experiences and challenges she faces daily as a signing young female in South Africa, where the majority of the population use spoken language, and she uses South African Sign Language (SASL). 

News Archive

Profiling of small businesses discussed
2010-06-03

From the left are: Mr Christoff van der Merwe, businessman from Pretoria, Ms Jackie Ntshingila, Provincial Manager of SEDA in the Free State, Prof. Tienie Crous, Dean: Faculty of Economic and Management Sciences at the UFS, Mr Barry Chang from Mijona International in Bloemfontein and Mr Hendrik van der Merwe, businessman from Pretoria.
Photo: Stephen Collett


“We need some kind of innovation to help small businesses in the Free State grow to their full potential.” These were the words of Ms Jackie Ntshingila, Provincial Manager of the Small Enterprise Development Agency (SEDA) in the Free State at a breakfast presented by the Faculty of Economic and Management Sciences of the University of the Free State (UFS) in Bloemfontein.

The faculty and SEDA presented the breakfast after identifying the need to profile small business development agencies and to get the role-players in the province together to discuss the development of small business enterprises.

“It is important that we start to profile small agencies in the province and a university is a good neutral ground to start an initiative like this,” said Prof. Tienie Crous, Dean of the Faculty of Economic and Management Sciences at the UFS.

“Small business development agencies are working in silos, there are fragmented reporting lines, a duplication of services and the service is rotated among the same group of small, medium and micro enterprises,” said Ms Ntshingila.

“Students do not see themselves as job creators and entrepreneurs are not contributing optimally to the gross domestic product of the province. Job creation opportunities are also not efficiently reported and there is a competitive approach amongst different business associations,” she said.

Ms Ntshingila proposed a couple solutions: “Establish an electronic database, do government reporting through a systems or database administrator and make a presentation to government for adequate funding for these projects,” she said.

At the breakfast it was proposed that the small business development agencies will now be identified and follow-up meetings will be arranged by the faculty and SEDA.


Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
2 June 2010

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