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22 October 2024 | Story Precious Shamase and Bulelwa Moikwathai | Photo Supplied
DHET international scholarship sessions 2024
Bulelwa Moikwaikwatlhai , Assistant Director: International Office and Dr Temwa Moyo, acting Director for International Scholarships at DHET.

The University of the Free State (UFS) Qwaqwa Campus recently hosted two information sessions on international scholarships, led by the Department of Higher Education and Training (DHET). These sessions were initiated by the Office for international Affairs.

In his welcoming address during the first information session for campus heads of department, Campus Vice-Principal: Support Services, Teboho Manchu, expressed his enthusiasm for the event and its potential benefits for students and staff. He emphasised the importance of these sessions in fostering growth and development. “We are looking forward to these engagements and hope that they will benefit all of us. Please feel welcome. I would also like to thank the Office for International Affairs and all the colleagues who have been working with them to make this interaction possible.”

Dr Temwa Moyo, acting Director for International Scholarships at the DHET, gave a comprehensive presentation on Erasmus+ programmes, which provide universities with opportunities and funding to collaborate on curriculum development for new programmes, capacity building in higher education, and full scholarships for joint master’s degrees, to name a few.

“The UFS has a significant international footprint, including on the African continent. Our department’s role is to stimulate international collaboration among institutions and to strengthen national collaborations to share best practices and build networks and capacity. This is the idea of the Erasmus + programmes,” explained Dr Moyo.

The DHET representative emphasised the department’s commitment to fostering international collaboration among universities and institutions. He explained that the Erasmus+ programmes aim to empower institutions and capacitate them to engage globally.

In the second student-centred session, Prof Ralph Clark, Director of the Afromontane Research Unit, encouraged students to take advantage of these opportunities because they enhance one’s networks, perspectives, and knowledge, as well as provide a platform for students to participate in and contribute to conversations and activities aimed at addressing global challenges with societal impact. The event provided attendees with various international opportunities through the DHET to support their academic pursuits. Students and staff learned about the benefits of studying abroad, the requirements, and the application process. The DHET’s emphasis on institutional partnerships also highlights the possibility of enriching academic exchange and cultural experiences.

Overall, the DHET international scholarship sessions on the UFS Qwaqwa Campus were a resounding success, with both students and staff attending in numbers. These sessions inspired students and staff to explore the exciting possibilities of global engagements.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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