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22 October 2024 | Story Jacky Tshokwe | Photo Supplied
Dr Rosaline Sebolao
Dr Rosaline Sebolao, Teaching and Learning Manager in the Faculty of The Humanities at the University of the Free State, has been recognised with an award from Higher Education Resource Services South Africa (HERS-SA).

The University of the Free State (UFS) is proud to announce that Dr Rosaline Sebolao, our Teaching and Learning Manager in the Faculty of The Humanities, has been recognised with an award from Higher Education Resource Services South Africa (HERS-SA). At the ceremony, Dr Sebolao was one of the top five finalists for her exceptional contributions to higher education, particularly in academic administration.

The HERS-SA Award celebrates outstanding women in academic administration, acknowledging their crucial role in supporting and transforming the higher education landscape. According to Dr Sebolao, “The significance of this award lies in its developmental and transformative impact.” She explains that it highlights the essential contributions made by women in academic administration and encourages gender transformation within universities. This recognition empowers women to take on leadership roles, shifting the focus beyond traditional academic achievements.

Award recipients are selected based on a minimum of five years of demonstrated leadership in academic administration. Dr Sebolao’s innovative leadership practices, her contributions to institutional performance, her peer mentoring, and community engagement were all key criteria in her selection. Her mentoring efforts, particularly through school visits and support for underprivileged students, have made a lasting impact on the community and her peers.

Reflecting on the honour of receiving the award, Dr Sebolao describes it as “humbling and exciting”. She felt especially inspired as a mentor, noting that this recognition has the potential to encourage young women and men to strive for excellence in their academic and administrative pursuits.

Achievements leading to the award

In her role as Teaching and Learning Manager, Dr Sebolao has made significant contributions to both students and academics at the UFS. She has initiated several impactful projects, including the establishment of student indabas and entrepreneurial initiatives aimed at addressing graduate unemployment. Her commitment to improving communication led to the launch of a faculty newsletter, enhancing engagement among academics.

Among her most notable achievements is the Scholarship of Teaching and Learning (SoTL) project, which culminated in the UFS’ inaugural SoTL seminar in July 2024. She also spearheaded the Humanities Excellence Awards, encouraging faculty to pursue greater academic and research recognition. Her dedication to engaged scholarship extended beyond the university, resulting in community collaborations such as the establishment of a school library in Ikgomotseng, promoting literacy and education among local learners.

Dr Sebolao’s academic journey began after transitioning from the business sector to academia in 2013. Her experience in roles such as Peer Mentorship Coordinator and Teaching and Learning Coordinator at the Central University of Technology, and later as Manager of Special Projects in Teaching and Learning, helped shape her leadership style. She joined the UFS during the challenging COVID-19 period, a time that also marked some of her greatest achievements.

One of the key challenges that Dr Sebolao faced was overcoming the isolated nature of work within the faculty. By fostering a collaborative culture, she succeeded in promoting teamwork and innovation across departments. This approach not only improved institutional collaboration, but also strengthened her professional impact.

Dr Sebolao’s relationship with HERS-SA has been instrumental in her development as a leader in higher education. Since participating in the HERS-SA Academy in 2018, she has connected with influential women in the sector and solidified her commitment to mentoring others. Winning this award affirms the importance of mentoring and paves the way for future leaders in higher education.

Looking to the future, Dr Sebolao aspires to continue championing gender transformation in leadership. She aims to empower more women, particularly black women, to take on leadership roles within academia. Her focus is on fostering community development through collaborative projects that promote sustainable living, aligning with her broader vision for teaching and learning at the UFS.

Dr Sebolao encourages young women to believe in their abilities and seek mentorship for guidance and support. She emphasises that perseverance, coupled with a strong support network, is essential to achieving leadership success in higher education.

Outside of her professional life, Dr Sebolao draws motivation from her family and community work. Guided by Ecclesiastes 9:10, which emphasises dedication in all endeavours, and inspired by Mahatma Gandhi’s words, “Be the change you want to see in the world,” she remains committed to leading with passion and integrity.

The UFS community is incredibly proud of Dr Sebolao’s achievement and her continuous contributions to academic excellence and gender transformation in higher education. This award is a testament to her tireless efforts and dedication to empowering others.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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