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Lebakeng soars: Allan Gray nominee and beacon of achievement

18 October 2024 | Story Precious Shamase | Photo Supplied

The University of the Free State (UFS) celebrates Lebakeng Mokhele, a remarkable student nominated for the prestigious Allan Gray Student Achievers programme. This recognition highlights Mokhele’s exceptional academic journey, fuelled by dedication and a commitment to making a difference.

Mokhele is a beneficiary of the Centre for Global Change, exemplifying the positive impact of the centre.

Triumph over adversity

Despite facing significant challenges during his first year, Mokhele persevered and achieved remarkable success. Starting his academic journey on foot and enduring seven months without electricity, he demonstrated exceptional discipline and dedication to his studies.

Using a candle for light, Mokhele diligently pursued his academic goals, ultimately earning the prestigious title of Best First-Year in the Department of Computer Science and Informatics. His achievement was even more impressive considering the obstacles he overcame. Mokhele's story serves as a testament to the power of perseverance and the importance of maintaining focus in the face of adversity.

Mokhele’s story is one of perseverance. Growing up, he wanted to become a medical doctor. He credits his mother as his unwavering pillar of support. Additionally, he acknowledges Dr Amon Magwiro and Annemarie van Noordwyk for their guidance and mentorship.

A Well-Rounded Achiever

Currently pursuing an Honours in Business Management, Mokhele has a list of impressive accomplishments:

Top achiever awards across various departments
Best academic performer among all students in 2019
Golden Key International Honour Society member
Best performer in the Department of Business Management in 2020

Ambitious Goals and Aspiring Vision

He aspires to earn a PhD in Business Management while simultaneously establishing a thriving mixed farming enterprise. The Allan Gray programme offers him an opportunity to network and gain exposure to the financial industry – a developing passion sparked by the COVID-19 pandemic.

Leadership and Community Focus

His dedication extends beyond academics. He is actively involved in extracurricular activities, including organising community soccer tournaments. He demonstrates strong leadership through his roles as:

President of Enactus UFS
Treasurer of Youth in Agriculture and Rural Development in Maluti-a-Phofung
His farming venture currently employs workers and plans for expansion are underway. Through his ‘bucks n bucks’ consultancy, he assists aspiring entrepreneurs.

Sharing his Wisdom

Mokhele emphasises the importance of applying knowledge and seeking information. He encourages fellow students:

Focus on discipline: It is the key to overcoming challenges.
Find your ‘why’: Drive yourself with a clear purpose.
Never give up: Success is possible even when facing setbacks.

Gratitude and Acknowledgement

Lebakeng expresses his deepest gratitude to his family, lecturers, the Centre for Global Change (including Prof Otomo and his team), and everyone who have supported him.

A Final Note

For those interested in learning more about Mokhele’s business venture, visit his website: www.bucksnbucks.co.za

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture

2014-10-31

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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