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01 October 2024 | Story Zinzi Zumana | Photo Supplied
Male Lekgotla 2024
The UFS Annual MaskUnity Men’s Conference 2024.

The University of the Free State (UFS) and its partners recently hosted the second Annual MaskUnity Men's Conference in the Callie Human Centre on the UFS Bloemfontein Campus, following the success of the 2023 event. The conference encouraged men to be open about their internal struggles; the primary aim was to address the complicated challenges men face today, including gender-based violence, low uptake of health-care services, substance abuse, HIV/Aids, and mental health issues. The two-day event targeted men from the UFS, Central University of Technology (CUT), Sol Plaatje University (SPU), Walter Sisulu University (WSU), and TVET colleges – Flavius Mareka, Maluti, and Motheo. The goal was to raise awareness and promote positive development through dialogue, education, and behaviour modification.

One of the conference’s key sessions focused on understanding and managing anger – a common yet often misunderstood issue among men. Tobias van den Berg, a counselling psychologist, provided in-depth insights into the psychological and social factors that contributed to anger and offered practical strategies for emotional regulation and constructive expression. This session resonated deeply with many attendees, highlighting the importance of addressing anger in a healthy and proactive manner.

Another crucial topic discussed was loneliness, which is often overlooked in discussions about men’s mental health. Aubrey Moloto, a registered counsellor from SCD Qwaqwa, emphasised the significance of building meaningful relationships and support networks to combat isolation. He underscored the need for men to seek out and cultivate connections that foster a sense of community and belonging.

The conference also featured personal testimonials from attendees, illustrating the profound impact of the discussions. Andile Xhakaza, a student from the UFS, shared how the conference reshaped his understanding of manhood. He expressed a commitment to applying the lessons learned – particularly those related to gender-based violence, responsible manhood, and anger management – in his daily life. Xhakaza’s story reflected the broader impact that the conference aimed to achieve, namely, to foster respect, healthy relationships, and mental well-being among men.

Addressing substance abuse and promoting healthy living

Substance abuse – a critical issue affecting young men – was addressed by Ogaisitse Diseko, who highlighted the negative effects of drug use on both personal health and societal well-being. Diseko’s presentation provided attendees with essential information about the dangers of addiction and offered resources for those seeking help. This session reinforced the importance of making informed, healthier lifestyle choices.

The Honourable Monyatso Mahlatsi, MEC of Health in the Free State, also spoke at the event, advising men to prioritise their health by visiting clinics regularly. He emphasised the importance of overcoming the stigma often associated with seeking health care, urging men to take proactive steps to protect themselves and their loved ones from sexually transmitted infections (STIs) and other health issues.

Promoting safe and respectful relationships

Siyanda Magayana – Senior Officer in the Gender Equality and Anti-Discrimination Office – led a crucial discussion on practising safe sex. Magayana stressed the importance of consent, protection, and mutual respect in sexual relationships as foundational elements of both physical health and emotional well-being. This dialogue aimed to empower men to engage in healthier, more respectful relationships.

A call for continued dialogue and wellness programmes

The conference also served as a platform for participants to voice their thoughts on improving future events. Akhumzi Khambula from WSU’s Mthatha Campus suggested the inclusion of more interactive sessions where men could engage in open dialogues. He also advocated for the implementation of more active wellness programmes within universities, encouraging male students to participate as a means of combating loneliness and fostering a supportive environment.

Mental health and stress management

Recognising the critical importance of mental health, the conference dedicated several sessions to stress management and mental well-being. Students were equipped with practical coping strategies to handle stress effectively, emphasising the need to prioritise mental health in the fast-paced environment of higher education. The event concluded with a powerful call to action, urging all attendees to continue striving for self-improvement and active community engagement.

The UFS Annual MaskUnity Men’s Conference 2024 was more than just an event – it was a movement towards redefining manhood in a way that embraces vulnerability, encourages open dialogue, and promotes holistic well-being. As attendee Tshepo Keokoane from CUT properly put it, “It’s okay for a man to cry – it does not symbolise weakness.” This statement captures the conference’s key message: true strength lies in the ability to express emotions, seek help, and support one another in the journey towards becoming better men.

The conference ended on a note of optimism, with participants leaving empowered to make positive changes in their lives and communities. The UFS, alongside its partners, succeeded in creating a space where men could come together, learn, and grow – laying the groundwork for a more empathetic and responsible generation of men.

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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