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01 October 2024 | Story Zinzi Zumana | Photo Supplied
Male Lekgotla 2024
The UFS Annual MaskUnity Men’s Conference 2024.

The University of the Free State (UFS) and its partners recently hosted the second Annual MaskUnity Men's Conference in the Callie Human Centre on the UFS Bloemfontein Campus, following the success of the 2023 event. The conference encouraged men to be open about their internal struggles; the primary aim was to address the complicated challenges men face today, including gender-based violence, low uptake of health-care services, substance abuse, HIV/Aids, and mental health issues. The two-day event targeted men from the UFS, Central University of Technology (CUT), Sol Plaatje University (SPU), Walter Sisulu University (WSU), and TVET colleges – Flavius Mareka, Maluti, and Motheo. The goal was to raise awareness and promote positive development through dialogue, education, and behaviour modification.

One of the conference’s key sessions focused on understanding and managing anger – a common yet often misunderstood issue among men. Tobias van den Berg, a counselling psychologist, provided in-depth insights into the psychological and social factors that contributed to anger and offered practical strategies for emotional regulation and constructive expression. This session resonated deeply with many attendees, highlighting the importance of addressing anger in a healthy and proactive manner.

Another crucial topic discussed was loneliness, which is often overlooked in discussions about men’s mental health. Aubrey Moloto, a registered counsellor from SCD Qwaqwa, emphasised the significance of building meaningful relationships and support networks to combat isolation. He underscored the need for men to seek out and cultivate connections that foster a sense of community and belonging.

The conference also featured personal testimonials from attendees, illustrating the profound impact of the discussions. Andile Xhakaza, a student from the UFS, shared how the conference reshaped his understanding of manhood. He expressed a commitment to applying the lessons learned – particularly those related to gender-based violence, responsible manhood, and anger management – in his daily life. Xhakaza’s story reflected the broader impact that the conference aimed to achieve, namely, to foster respect, healthy relationships, and mental well-being among men.

Addressing substance abuse and promoting healthy living

Substance abuse – a critical issue affecting young men – was addressed by Ogaisitse Diseko, who highlighted the negative effects of drug use on both personal health and societal well-being. Diseko’s presentation provided attendees with essential information about the dangers of addiction and offered resources for those seeking help. This session reinforced the importance of making informed, healthier lifestyle choices.

The Honourable Monyatso Mahlatsi, MEC of Health in the Free State, also spoke at the event, advising men to prioritise their health by visiting clinics regularly. He emphasised the importance of overcoming the stigma often associated with seeking health care, urging men to take proactive steps to protect themselves and their loved ones from sexually transmitted infections (STIs) and other health issues.

Promoting safe and respectful relationships

Siyanda Magayana – Senior Officer in the Gender Equality and Anti-Discrimination Office – led a crucial discussion on practising safe sex. Magayana stressed the importance of consent, protection, and mutual respect in sexual relationships as foundational elements of both physical health and emotional well-being. This dialogue aimed to empower men to engage in healthier, more respectful relationships.

A call for continued dialogue and wellness programmes

The conference also served as a platform for participants to voice their thoughts on improving future events. Akhumzi Khambula from WSU’s Mthatha Campus suggested the inclusion of more interactive sessions where men could engage in open dialogues. He also advocated for the implementation of more active wellness programmes within universities, encouraging male students to participate as a means of combating loneliness and fostering a supportive environment.

Mental health and stress management

Recognising the critical importance of mental health, the conference dedicated several sessions to stress management and mental well-being. Students were equipped with practical coping strategies to handle stress effectively, emphasising the need to prioritise mental health in the fast-paced environment of higher education. The event concluded with a powerful call to action, urging all attendees to continue striving for self-improvement and active community engagement.

The UFS Annual MaskUnity Men’s Conference 2024 was more than just an event – it was a movement towards redefining manhood in a way that embraces vulnerability, encourages open dialogue, and promotes holistic well-being. As attendee Tshepo Keokoane from CUT properly put it, “It’s okay for a man to cry – it does not symbolise weakness.” This statement captures the conference’s key message: true strength lies in the ability to express emotions, seek help, and support one another in the journey towards becoming better men.

The conference ended on a note of optimism, with participants leaving empowered to make positive changes in their lives and communities. The UFS, alongside its partners, succeeded in creating a space where men could come together, learn, and grow – laying the groundwork for a more empathetic and responsible generation of men.

News Archive

Profiling of small businesses discussed
2010-06-03

From the left are: Mr Christoff van der Merwe, businessman from Pretoria, Ms Jackie Ntshingila, Provincial Manager of SEDA in the Free State, Prof. Tienie Crous, Dean: Faculty of Economic and Management Sciences at the UFS, Mr Barry Chang from Mijona International in Bloemfontein and Mr Hendrik van der Merwe, businessman from Pretoria.
Photo: Stephen Collett


“We need some kind of innovation to help small businesses in the Free State grow to their full potential.” These were the words of Ms Jackie Ntshingila, Provincial Manager of the Small Enterprise Development Agency (SEDA) in the Free State at a breakfast presented by the Faculty of Economic and Management Sciences of the University of the Free State (UFS) in Bloemfontein.

The faculty and SEDA presented the breakfast after identifying the need to profile small business development agencies and to get the role-players in the province together to discuss the development of small business enterprises.

“It is important that we start to profile small agencies in the province and a university is a good neutral ground to start an initiative like this,” said Prof. Tienie Crous, Dean of the Faculty of Economic and Management Sciences at the UFS.

“Small business development agencies are working in silos, there are fragmented reporting lines, a duplication of services and the service is rotated among the same group of small, medium and micro enterprises,” said Ms Ntshingila.

“Students do not see themselves as job creators and entrepreneurs are not contributing optimally to the gross domestic product of the province. Job creation opportunities are also not efficiently reported and there is a competitive approach amongst different business associations,” she said.

Ms Ntshingila proposed a couple solutions: “Establish an electronic database, do government reporting through a systems or database administrator and make a presentation to government for adequate funding for these projects,” she said.

At the breakfast it was proposed that the small business development agencies will now be identified and follow-up meetings will be arranged by the faculty and SEDA.


Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
2 June 2010

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