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01 October 2024 | Story Zinzi Zumana | Photo Supplied
Male Lekgotla 2024
The UFS Annual MaskUnity Men’s Conference 2024.

The University of the Free State (UFS) and its partners recently hosted the second Annual MaskUnity Men's Conference in the Callie Human Centre on the UFS Bloemfontein Campus, following the success of the 2023 event. The conference encouraged men to be open about their internal struggles; the primary aim was to address the complicated challenges men face today, including gender-based violence, low uptake of health-care services, substance abuse, HIV/Aids, and mental health issues. The two-day event targeted men from the UFS, Central University of Technology (CUT), Sol Plaatje University (SPU), Walter Sisulu University (WSU), and TVET colleges – Flavius Mareka, Maluti, and Motheo. The goal was to raise awareness and promote positive development through dialogue, education, and behaviour modification.

One of the conference’s key sessions focused on understanding and managing anger – a common yet often misunderstood issue among men. Tobias van den Berg, a counselling psychologist, provided in-depth insights into the psychological and social factors that contributed to anger and offered practical strategies for emotional regulation and constructive expression. This session resonated deeply with many attendees, highlighting the importance of addressing anger in a healthy and proactive manner.

Another crucial topic discussed was loneliness, which is often overlooked in discussions about men’s mental health. Aubrey Moloto, a registered counsellor from SCD Qwaqwa, emphasised the significance of building meaningful relationships and support networks to combat isolation. He underscored the need for men to seek out and cultivate connections that foster a sense of community and belonging.

The conference also featured personal testimonials from attendees, illustrating the profound impact of the discussions. Andile Xhakaza, a student from the UFS, shared how the conference reshaped his understanding of manhood. He expressed a commitment to applying the lessons learned – particularly those related to gender-based violence, responsible manhood, and anger management – in his daily life. Xhakaza’s story reflected the broader impact that the conference aimed to achieve, namely, to foster respect, healthy relationships, and mental well-being among men.

Addressing substance abuse and promoting healthy living

Substance abuse – a critical issue affecting young men – was addressed by Ogaisitse Diseko, who highlighted the negative effects of drug use on both personal health and societal well-being. Diseko’s presentation provided attendees with essential information about the dangers of addiction and offered resources for those seeking help. This session reinforced the importance of making informed, healthier lifestyle choices.

The Honourable Monyatso Mahlatsi, MEC of Health in the Free State, also spoke at the event, advising men to prioritise their health by visiting clinics regularly. He emphasised the importance of overcoming the stigma often associated with seeking health care, urging men to take proactive steps to protect themselves and their loved ones from sexually transmitted infections (STIs) and other health issues.

Promoting safe and respectful relationships

Siyanda Magayana – Senior Officer in the Gender Equality and Anti-Discrimination Office – led a crucial discussion on practising safe sex. Magayana stressed the importance of consent, protection, and mutual respect in sexual relationships as foundational elements of both physical health and emotional well-being. This dialogue aimed to empower men to engage in healthier, more respectful relationships.

A call for continued dialogue and wellness programmes

The conference also served as a platform for participants to voice their thoughts on improving future events. Akhumzi Khambula from WSU’s Mthatha Campus suggested the inclusion of more interactive sessions where men could engage in open dialogues. He also advocated for the implementation of more active wellness programmes within universities, encouraging male students to participate as a means of combating loneliness and fostering a supportive environment.

Mental health and stress management

Recognising the critical importance of mental health, the conference dedicated several sessions to stress management and mental well-being. Students were equipped with practical coping strategies to handle stress effectively, emphasising the need to prioritise mental health in the fast-paced environment of higher education. The event concluded with a powerful call to action, urging all attendees to continue striving for self-improvement and active community engagement.

The UFS Annual MaskUnity Men’s Conference 2024 was more than just an event – it was a movement towards redefining manhood in a way that embraces vulnerability, encourages open dialogue, and promotes holistic well-being. As attendee Tshepo Keokoane from CUT properly put it, “It’s okay for a man to cry – it does not symbolise weakness.” This statement captures the conference’s key message: true strength lies in the ability to express emotions, seek help, and support one another in the journey towards becoming better men.

The conference ended on a note of optimism, with participants leaving empowered to make positive changes in their lives and communities. The UFS, alongside its partners, succeeded in creating a space where men could come together, learn, and grow – laying the groundwork for a more empathetic and responsible generation of men.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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