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01 October 2024 | Story Zinzi Zumana | Photo Supplied
Male Lekgotla 2024
The UFS Annual MaskUnity Men’s Conference 2024.

The University of the Free State (UFS) and its partners recently hosted the second Annual MaskUnity Men's Conference in the Callie Human Centre on the UFS Bloemfontein Campus, following the success of the 2023 event. The conference encouraged men to be open about their internal struggles; the primary aim was to address the complicated challenges men face today, including gender-based violence, low uptake of health-care services, substance abuse, HIV/Aids, and mental health issues. The two-day event targeted men from the UFS, Central University of Technology (CUT), Sol Plaatje University (SPU), Walter Sisulu University (WSU), and TVET colleges – Flavius Mareka, Maluti, and Motheo. The goal was to raise awareness and promote positive development through dialogue, education, and behaviour modification.

One of the conference’s key sessions focused on understanding and managing anger – a common yet often misunderstood issue among men. Tobias van den Berg, a counselling psychologist, provided in-depth insights into the psychological and social factors that contributed to anger and offered practical strategies for emotional regulation and constructive expression. This session resonated deeply with many attendees, highlighting the importance of addressing anger in a healthy and proactive manner.

Another crucial topic discussed was loneliness, which is often overlooked in discussions about men’s mental health. Aubrey Moloto, a registered counsellor from SCD Qwaqwa, emphasised the significance of building meaningful relationships and support networks to combat isolation. He underscored the need for men to seek out and cultivate connections that foster a sense of community and belonging.

The conference also featured personal testimonials from attendees, illustrating the profound impact of the discussions. Andile Xhakaza, a student from the UFS, shared how the conference reshaped his understanding of manhood. He expressed a commitment to applying the lessons learned – particularly those related to gender-based violence, responsible manhood, and anger management – in his daily life. Xhakaza’s story reflected the broader impact that the conference aimed to achieve, namely, to foster respect, healthy relationships, and mental well-being among men.

Addressing substance abuse and promoting healthy living

Substance abuse – a critical issue affecting young men – was addressed by Ogaisitse Diseko, who highlighted the negative effects of drug use on both personal health and societal well-being. Diseko’s presentation provided attendees with essential information about the dangers of addiction and offered resources for those seeking help. This session reinforced the importance of making informed, healthier lifestyle choices.

The Honourable Monyatso Mahlatsi, MEC of Health in the Free State, also spoke at the event, advising men to prioritise their health by visiting clinics regularly. He emphasised the importance of overcoming the stigma often associated with seeking health care, urging men to take proactive steps to protect themselves and their loved ones from sexually transmitted infections (STIs) and other health issues.

Promoting safe and respectful relationships

Siyanda Magayana – Senior Officer in the Gender Equality and Anti-Discrimination Office – led a crucial discussion on practising safe sex. Magayana stressed the importance of consent, protection, and mutual respect in sexual relationships as foundational elements of both physical health and emotional well-being. This dialogue aimed to empower men to engage in healthier, more respectful relationships.

A call for continued dialogue and wellness programmes

The conference also served as a platform for participants to voice their thoughts on improving future events. Akhumzi Khambula from WSU’s Mthatha Campus suggested the inclusion of more interactive sessions where men could engage in open dialogues. He also advocated for the implementation of more active wellness programmes within universities, encouraging male students to participate as a means of combating loneliness and fostering a supportive environment.

Mental health and stress management

Recognising the critical importance of mental health, the conference dedicated several sessions to stress management and mental well-being. Students were equipped with practical coping strategies to handle stress effectively, emphasising the need to prioritise mental health in the fast-paced environment of higher education. The event concluded with a powerful call to action, urging all attendees to continue striving for self-improvement and active community engagement.

The UFS Annual MaskUnity Men’s Conference 2024 was more than just an event – it was a movement towards redefining manhood in a way that embraces vulnerability, encourages open dialogue, and promotes holistic well-being. As attendee Tshepo Keokoane from CUT properly put it, “It’s okay for a man to cry – it does not symbolise weakness.” This statement captures the conference’s key message: true strength lies in the ability to express emotions, seek help, and support one another in the journey towards becoming better men.

The conference ended on a note of optimism, with participants leaving empowered to make positive changes in their lives and communities. The UFS, alongside its partners, succeeded in creating a space where men could come together, learn, and grow – laying the groundwork for a more empathetic and responsible generation of men.

News Archive

UFS SIFE is the best in SA!
2004-07-09

The SIFE team celebrates their victory with Jack Shewmaker, founder of SIFE in 1975 and past-president of Walmart in the USA, and Moses Kgosana, Chairman of KPMG SA.

The Students in Free Enterprise (SIFE) team of the University of the Free State competed in the National SIFE championships on Thursday, June 17, 2004 at Ceasar’s Convention Centre in Johannesburg.

Strong competition was experienced from the other ten participant SA universities, e.g. the Universities of the Western Cape, Kwazulu-Natal, Cape Town and RAU, but die UFS SIFE team retained the national championship for the third year running.

The team will now represent South Africa and the University of the Free State in Barcelona, Spain at die SIFE World Cup. The competition will be held from 22 to 24 September 2004.

The presentation team members for the competition were Tsholofelo Tlhomelang, Imameleng Matete, Kenneth Lefa, Kabelo Lephaka, Nadia van Staden, Tshepo Mahloko (Multi-Media), Werner Schmidt (Faculty Advisor). Supporting the presentation team were Lineo Peete, Keketso Ntene, Ruth Morienyane, Motaung Mathaba, Tshireletso Seekoe, Peter Letsoalo, Obakeng Msuthwana, Tshepiso Lebentle, JC Langeveldt and Michelle Stanley.

SIFE is a world-wide non-profit organisation with the express aim of encouraging students to spread their business knowledge - gained in the classroom - to the community, to promote and expand the principles of free enterprise.( www.sife.org )

The criteria by which SIFE-projects are measured are the following:

• How free markets work in the global economy.
• How entrepreneurs succeed by identifying a market need and then profitably producing and marketing a product or service to fill that need.
• The personal entrepreneurial, communications, technology and financial management skills needed to successfully compete.
• Practicing business in an ethical and socially responsible manner that supports the principles of a market economy.
• Measuring the results of projects, utilizing mass media and the Internet, involving non-business majors and utilizing a Business Advisory Board, communicating the program through a written report and verbal presentation.

The UFS’ SIFE-team’s presentation complied with all the above mentioned criteria. SIFE UFS’ education drive stretched from primary school learners, to adults who had been working for thirty years – this diverse group was taught about the free market system and its value in the global village. Business ethics and basic business principles were communicated in a fun and interactive way to learners. High-level business advice was given to entrepreneurs who started new projects, e.g. a brick-maker, and marketing advice were given to existing businesses in need of expansion.

If you are interested in helping SIFE UFS achieve its goals, e-mail Werner Schmidt at
schmidtw.ekw@mail.uovs.ac.za or phone him at 051 – 401 3376.

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