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07 October 2024 | Story Anthony Mthembu | Photo Stephen Collett
Global Social Innovation Indaba
Panel discussion during the 2024 Global Social Innovation Indaba held at the University of the Free State, Bloemfontein Campus.

Insightful, thought-provoking and inspiring: These were some of the words used to describe the 2024 Global Social Innovation Indaba, which took place at the Centenary Complex on the University of the Free State’s (UFS’s) Bloemfontein Campus from 30 September to 2 October 2024.

The three-day conference was hosted by the global Social Innovation Exchange (SIX) in collaboration with the UFS, under the theme ‘People Powered Change’. The conference brought together leaders and innovators from South Africa and several other countries, including Louise Pulford, CEO of SIX; Markus Lux, Senior Vice-President at Robert Bosch Stiftung, and Desmond D’Sa from the South Durban Community Environment Alliance (SDCEA), among others.

In her opening address, Acting UFS Vice-Chancellor and Principal Prof Anthea Rhoda welcomed the guests and described the conference as an opportunity to “deliberate, debate, and dissect ideas around the all-important topic of harnessing people-powered change in order to build successful societies”.

Powering social change

As part of the conference guests engaged in a series of panel discussions and activities, and attended presentations on various topics.

D’Sa was one of the first speakers, delivering a keynote address titled ‘An activist guide to people-powered change’. He referred to moments throughout his career in which he has actively worked towards change in his community and beyond, and highlighted some of the work the SDCEA continues to do. Guests were also treated to a spoken word performance by Napo Masheane, Artistic Director at the Performing Arts Centre of the Free State (PACOFS).

Advocate Tembeka Ngcukaitobi touched on several points in his talk, such as what the law meant or means to indigenous people. He explored this by referring back to the colonialist era. Ngcukaitobi, who described law as the most ubiquitous and most stable concept that European settlers brought, indicated that it was brought in two faces: the face of justice, and the face of violence. Therefore, he said, “… the future of law that has been most enduring is the ability of the law to transform itself from violence to justice.”

Guests said they regarded the presentations and dialogues as insightful, and also highlighted their appreciation for being able to interact with the campus itself. This sentiment in large part stemmed from the attendees being split into smaller groups and taken to see different parts of the campus. They also got to see an exhibition exploring the role of art in social justice at the Department of Fine Arts.

Lessons from the conference

The last day featured a panel discussion titled ‘Challenging power dynamics and redefining global exchange’, which included an engagement session with the audience. Guests were able to reflect on the information they had acquired at the conference and challenged themselves to continue working towards change and innovation.

“What I learnt from these three days is that since we all want to do the right thing, we all know what the job that needs to be done is,” said Michael Ngigi, CEO of Thinkplace Africa. “As such, we need to be bold in going for that, and really push back on the status quo that is formed by the places we represent.”

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Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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