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Sol Phenduka: A masterclass in content creation and monetisation

07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

Luvo and Ryk inspire UFS student leaders

2017-10-13

Ryk Neethling and Luvo Manyonga have a special bond.
The sporting duo shared their inspiring stories with student
Leaders of the University of the Free State.
Photo: Kaleidoscope Studios

Dreams can come true and Luvo Manyonga’s story is the perfect example. It would make the ideal movie script. This is opinion of the businessman and former international swimmer Ryk Neethling.

The Olympic gold medallist and former World Champion and Manyonga shared their stories with new student leaders of the University of the Free State (UFS).

“I am so proud of this guy,” Neethling said. “And we are just half-way through this movie. The best is yet to come.” The 26-year-old Manyonga is the current Olympic silver medallist and World Champion in long jump. But he had to overcome huge obstacles as a former tik or crystal meth addict.

Not an easy road
The duo were guests for a session, Inspirational Stories of Lived Humanising Experiences, which was part of the university’s Student Leadership Training weekend for Student Representative Councils, Residence committees, Residence Assistants and Association Representatives in the Economic and Management Sciences Auditorium on the Bloemfontein Campus.

Manyonga, who is dating the Kovsie netball player Khomotso Mamburu, talked about growing up in Mbekweni township in Paarl, about his career and his setbacks.

After finishing fifth at the IAAF World Championships in Daegu, South Korea, in 2011 he started partying when he returned home. “I hooked up with the wrong friends and they introduced me to tik,” he said. “They told me: ‘Hey dude, you are drunk. Just take a hit and it will sober you up.’ I took it and it was nice, but that is where it started.”

Be surrounded by positive people
Manyonga lost all his money and his sport was also suffering because of his addiction. “At the beginning of 2014 I started to realise that I was throwing my life away and I needed help. I went to reach out to people close to me and told them I had a problem.” He thanked Neethling, who helped him when he was at his lowest, his mother, the South African Sports Confederation and Olympic Committee, Tuks Sport and the High Performance Centre where he trains for the influence on his life.

Neethling’s advice to student leaders was to dream big, work hard, expand your network and find a mentor you can learn from.

“Always surround yourself with positive people,” he said. “You can succeed if you stay positive.”

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