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Sol Phenduka: A masterclass in content creation and monetisation

07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

Tutu-Jonker Prestige Lecture Series tackles reconciliation

2017-11-13

Description: ' 000 a Tutu Jonker Prestige Lecture Tags: Tutu Jonker Prestige Lecture

Prof Rian Venter; Prof Eddy van der Borght, guest speaker from Vrije
Universiteit, Amsterdam; and Prof Fanie Snyman, Dean of the Faculty
of Theology and Religion at the UFS.
Photo: Supplied

The Faculty of Theology and Religion recently hosted the annual Tutu-Jonker Prestige Lecture Series at the Bloemfontein Campus of the University of the Free State (UFS). The purpose of the lecture series is to address modern-day and pressing social challenges from a theological and religious perspective.

With the theme Religions and reconciliation of conflicting identities, guest speaker and Desmond Tutu Chair on reconciliation at the Faculty of Theology: Vrije Universiteit Amsterdam, Prof Eddy van der Borght, spoke about the reformation in the context of shifting European identity formations.

Reconciliation versus social identity

“My focus is on what the Christian concept of reconciliation means for reconciliation in society,” said Prof Van der Borght. He deliberated the global problem of conflict generated by diverse social identities. He also emphasised that religion has huge resources to contribute towards overcoming conflicting identities.

“The theory is that religions know about reconciliation, while in practice it is much more complicated, because often religions are part of the problem of conflict,” he says. He said religions are often the problem in social cultural identities, especially regarding conflict involving different nations, racial, and ethnic groups.

Honouring prominent theologians Tutu and Jonker

The name Tutu-Jonker originates from the two theologians, Emeritus Archbishop Desmond Tutu and the late Prof Willie Jonker, who are both regarded as prominent theologians known for their emphasis on reconciliation in South Africa. The significance of combining the two names is said to bring together two different theological traditions (Anglican and Reformed), cultural groups, and races.

Prof Fanie Snyman, Dean of the Faculty of Theology and Religion, said, “This will also serve the purpose of a welcoming culture at the faculty, embracing diversity and embodying reconciliation.” Both of these theologians received honorary doctorates in Theology from the UFS.

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