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Sol Phenduka: A masterclass in content creation and monetisation

07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

UFS celebrates establishment of a new department

2008-09-26

At the celebration of the establishment of the Department of Genetics are, from the left: Prof. Herman van Schalkwyk, Dean: Faculty of Natural and Agricultural Sciences at the UFS, Prof. Johan Spies, head of the Department of Genetics at the UFS, Prof. Chris Viljoen, associate professor at the UFS Department of Haematology and Cell Biology and previously associated with the Department of Genetics; seated: Prof. Paul Grobler, associate professor at the UFS Department of Genetics.
Photo: Stephen Collett

UFS celebrates establishment of a new department

The establishment of the Department of Genetics in the Faculty of Natural and Agricultural Sciences at the University of the Free State (FS) was recently celebrated on the Main Campus in Bloemfontein.

The department, which formed part of the Department of Plant Sciences, is the only of its kind in the country that conducts research in behavioural genetics. “With behavioural genetics we try to determine if certain human behaviour is hereditary or if it is as a result of the environment. Although this is the fastest growing field of specialty in the United States of America, it is still an unknown field in South Africa,” says Prof. Johan Spies, head of the Department of Genetics.

The other specialty fields of the department are forensic genetics and conservation genetics. “Forensic genetics looks at the compilation of the DNA of animals. Because of our academics’ expertise, the department is regularly requested by the South African Police Service to assist them with establishing the origin of animals – especially in the case of game poaching. We recently completed a research project on cheetahs where we had to establish if they were acquired illegally of part of the farmer’s game. The research showed that the cheetahs were part of the farmer’s own breed,” says Prof. Spies.

Another specialty field of the department is conservation genetics where the genetic variance of animals is researched. A lot of research is done on vervet monkeys to determine from which area in the country they originate. The study must be completed before the 3000 vervet monkeys currently in rehabilitation centres are set free. The behaviour of monkeys in rehabilitation is also being researched.

Prof. Spies says: “Student figures in Genetics show an annual increase of 8% per year for the past five years. The first group of master’s degree students in Genetics will start their studies next year.” The department is also regarded as a leader on Clivia research.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
25 September 2008

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