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07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba
Sol Phenduka
Renowned podcaster Sol Phenduka captivates UFS Qwaqwa Campus students with insights on media, resilience, and pursuing passions.

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

UFS appoints new head for Research Commercialisation and Business Development
2009-02-27

The University of the Free State (UFS) has appointed Dr Glen Taylor (pictured) as the new head of the Office for Research Commercialisation and Business Development.

The purpose of this new office is to optimize the commercialization of innovation and intellectual property at the UFS.

According to Dr Taylor, the core function of this office is to establish a sustainable third stream of income from intellectual property in order to diversify the funding base of the University. In essence, the office is responsible for the facilitation of technology transfer.

Aside from the normal aspects associated with technology transfer, such as innovation disclosure, intellectual property protection (patenting) and licensing, a rather broader approach of transferring knowledge to a user in society will also be sought.

“It is evident that the funding environment has changed significantly due to a shift in priorities from public funded agencies, which have impacted hugely on tertiary education,” said Dr Taylor. “Furthermore, due to the changes in the state funding of universities, there is more pressure on these institutions to become financially self-sufficient.”

“So in the light of these challenges, universities as generators of knowledge have a fundamental role to play in the knowledge society, and through the process of innovation and intellectual property development there must be value to the institutions and the individuals.”

Dr Taylor is the former Head of the Department of Agricultural Management and manager of research, technology and innovation activities on the George Campus of the Nelson Mandela Metropolitan University.

The Office for Research Commercialisation and Business Development was established at the beginning of 2009.

26 February 2009
 

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