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Sol Phenduka: A masterclass in content creation and monetisation

07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

DiMTEC hosts second conference on disaster risk reduction

2009-06-02

Dr Anthony Turton, the Director: TouchStone Resources (Pty) Ltd. delivered the opening address at this year’s two-day annual international conference on disaster risk reduction that was presented by the Disaster Management Training and Education Centre for Africa (DiMTEC) at the University of the Free State (UFS).

In his presentation: Sitting on the horns of a dilemma: South Africa and its strategic water supply, he said: “We have simply reached the limit of the water resources in South Africa. On the one hand, we deal with the quantity dilemma in terms of strategic water storage. South Africa and Zimbabwe counts under the top 20 countries in the world in terms of dams built. We can only build about ten more dams.”

“On the other hand, we must deal with quantity. Previous solutions are not future solutions. When water is recycled, hormones such as oestrogen do not disappear. We must become creative and do something else,” he said.

“Science can make a difference. The UFS is well placed in terms of its groundwater research. Universities must invest in the necessary technology because the testing of toxins is essential. We must work in ways to prevent toxins from re-entering the water cycle,” he said.

A number of international speakers such as Dr Fabrice Renaud, Associate Director at the United Nations University’s Institute for Environment and Human Security (UNU-EHS) in Bonn, Germany, Dr Eugene Poolman, Chief Forecaster: Disaster Risk Reduction, South African Weather Service, and Prof. Rob Bragg from the Department of Microbial, Biochemical and Food Biotechnology at the UFS, attended the conference, as well as attendees from 11 different countries.

At the conference were, from the left: Mr Andries Jordaan, Director: DiMTEC at the UFS; Dr Ing Jörn Birkmann, Head of Section: Vulnerability Assessment at the United Nations University’s Institute for Environment and Human Security (UNU-EHS); Dr Anthony Turton, Director: TouchStone Resources (Pty) Ltd.; and Dr Fabrice Renaud, Associate Director: UNU-EHS.
Photo: Supplied

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