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07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba
Sol Phenduka
Renowned podcaster Sol Phenduka captivates UFS Qwaqwa Campus students with insights on media, resilience, and pursuing passions.

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

Politicians must push economic integration within SADC, Mboweni
2009-08-31

The outgoing Governor of the Reserve Bank, Mr Tito Mboweni (pictured), believes that for economic regional integration to be realized among the Southern African Development Community (SADC) countries, the political leadership of the region should play a pivotal role.

Mr Mboweni delivered the CR Swart Memorial Lecture, the oldest lecture at the University of the Free State, on the topic: “Seeking greater political and economic integration in Southern Africa in challenging and turbulent financial times”.

He said the necessary macro-economic convergence accords must be put in place for regional integration to take place.

These accords, he said, should be supported by prudent fiscal policies, financial balances among SADC countries, and the implementation of policies which will minimize market distortions.

“In the crafting of the macro-economic policies of the region we have to ensure that market certainty is maintained,” he said.

He said as governors of central banks in the region they have agreed that to achieve these objectives they first have to attain a free trade area.

“When the proposals were drafted the idea was that in 2008 we should have achieved a free trade area,” he explained. “Now we are behind in that regard, meaning that a free trade area has been formally and officially declared but the implementation thereof is behind schedule.”

Mr Mboweni said they were supposed to have a SADC-wide customs union in 2010, a SADC common market in 2015 and a monetary union in 2016.

“In order for us to move towards the regional integration agenda it is clear that there has to be a far greater intra-African trade than is the case now,” he said.

“In Southern Africa most of the trade is with South Africa and the other countries do not trade much with or amongst each other.”

He also said because the South African currency is legal tender in countries like Lesotho, Namibia and Swaziland, they have developed a comprehensive set of proposals with these countries to deal with this matter.

“Our proposals basically center on the creation of a common central bank for South Africa, Lesotho, Namibia and Swaziland which, if created, would form a good basis for the establishment of a SADC-wide central bank.”

He said the macro-economic convergence criteria will not help achieve regional integration without the region’s political will.

“There has to be a commitment by the political leadership in Southern Africa to do the basic things that need to be done for the development of the region,” he said.

“That is where the notion of a developmental state must come in in support of these regional integration initiatives. There is no gain in just shouting developmental state if the basic issues supportive of development are not done.”

Mr Mboweni will leave the Reserve Bank in November this year.


Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za  
31 August 2009

 

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