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Sol Phenduka: A masterclass in content creation and monetisation

07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

Renowned Sign Language expert heads UFS department

2009-11-27

Mr Philemon Akach

The Department of Afro-asiatic Studies, Sign Language and Language Practice in the Faculty of the Humanities at the University of the Free State recently appointed Mr Philemon Akach as its new chairperson.

Mr Akach, hitherto a senior lecturer in the department, succeeds Prof Annelie Lotriet who left the university earlier this year after having been elected to serve in the national parliament by the Democratic Alliance.

“To head the entire department has never crossed my mind because I think I am discipline oriented,” he said.

He said the confidence that his colleagues have in him gives him the impetus to succeed. “It gives me the opportunity to rethink my position within the department and the university at large,” he said.

However, his Sign Language students will be glad to know that he will not be lost to them as the result of this new responsibility.

“I cannot neglect Sign Language,” he stressed. “I have to teach because the academic side of Sign Language has to be maintained within the university, as well as nationally and internationally. I just have to divide my time between the administration of Sign Language and the teaching and research application in my discipline (Sign Language).”

To ease the load that comes with his new responsibility and the added pressure of being the only Sign Language lecturer, he said they have contracted former students to teach some courses in Sign Language.

“We have to keep in place the disciplines that keep this department’s name going,” he said.

A major challenge facing his department, according to Mr Akach, is getting more students enrolled in the disciplines offered by the department.

“To get students we need to convince them that we are the best, and that is not just a challenge for me but for the department and the lecturers in the department teaching those disciplines.”

He said he will strive for excellence in the department as part of the overall vision of the university.

“We need to get research output while not neglecting the teaching part. It is research that brings in new knowledge and it is through research that scholars expose themselves to the outside world, and by doing that they actually put the name of this university on the international map,” he said.

Mr Akach will serve in this position for the next three years.

Media release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za
26 November 2009

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