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Sol Phenduka: A masterclass in content creation and monetisation

07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

UFS receives exclusive copy of Pasture Science research volume

2010-04-22

From the left are: Dr Malcolm Hensley (Soil, Crop and Climate Sciences, UFS), Prof. Brian Roberts, Ms Cathy Giesekke (UFS Sasol Library) and Prof. Neil Heideman (Acting Dean: Natural and Agricultural Sciences, UFS).
Photo: Lize du Plessis

The University of the Free State (UFS) became the proud recipient of a copy of a Pasture Science research volume.

The 508-page volume was presented by Prof. Brian Roberts, an adjunct professor at the James Cook University in Cairns, Australia, to the UFS Sasol Library. It consists of 43 papers on his agricultural research work in the Free State from 1956 to 1975.

He said the Faculty of Natural and Agricultural Sciences at the UFS had the power and expertise to lead the way in food security in South Africa and in building a sustainable society. He also stated that not enough people were taking food security seriously.

“Whatever else you regard as priority, none is more basic than support for the nation’s food producers,” he said.

The papers in the bound copy are arranged in two groups. The first section focuses on Pasture Management. “This series forms a useful overview of Pasture Science,” he said.

The section on Grassland Science covers all aspects of the maintenance, improvement and utilisation of veld and cultivated grasslands.

The second part is a series of publications arising from his fieldwork in the Free State, Eastern Cape and Lesotho.

“Having read with great interest the curriculum vitae of the Vice-Chancellor of the UFS, I felt a strong inclination to contribute somehow to the transformation process and the emerging future UFS,” said Prof Roberts.

Although he acknowledged that change could not happen overnight he was, however, positive that medium-term results could be achieved in that regard.

“One way of doing this is to focus staff and students’ attention on working towards a sustainable society, an on-going curriculum challenge which should, at an early date, replace the past preoccupation with race – an issue that has dogged progress for too long,” he said.

Prof. Roberts was a foundation lecturer in Pasture Science at the UFS 36 years ago before he left for Australia where he plays a fundamental role in land-use planning.

He is also recognised as the father of Landcare, an Australian partnership between the community, government and business to protect and repair the environment.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za
21 April 2010

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