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07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba
Sol Phenduka
Renowned podcaster Sol Phenduka captivates UFS Qwaqwa Campus students with insights on media, resilience, and pursuing passions.

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

A mind shift needed in agriculture in Africa
2010-12-02

Prof. Frans Swanepoel (Centre for Sustainable Agriculture and Rural Development), Prof. Monty Jones, Prof. Driekie Hay (Vice-Rector: Teaching and Learning), Prof. Alice Pell (Cornell University, USA), and Prof. Izak Groenewald (Director of the Centre for Sustainable Agriculture and Rural Development) at the inaugural lecture of Prof. Jones as Professor Extraordinary. 
- Photo: Stephen Collett

Food stability is essential for stability in all countries around the world. Radical interventions, and not incremental changes, are necessary to end hunger and poverty in Africa, said Prof. Monty Jones, Professor Extraordinary in the Centre for Sustainable Agriculture and Rural Development at the University of the Free State (UFS), in his inaugural lecture.

Prof. Jones is Executive Director of the Forum for Agricultural Research in Africa (FARA) and Chairperson of the Global Forum on Agricultural Research (GFAR). In his lecture he focused on the contribution of agricultural research to development and food security in Sub- Saharan Africa.

He said Africa is not known for good politics to promote food production. Countries under invest in research, education, knowledge management, agriculture finance, etc. There is also uncertain and restricted access to land. He specially mentioned women’s access.

Sub- Sahara Africa moved from being a net exporter of food to a net importer of food (28%). “Government spending on agriculture and transport went down and stagnated. A mind shift is necessary. Africa has the resources. We must take advantage of the opportunities,” he said, and added: “Africa must create visionary and inspirational leaders and managers who can drive developmental issues.”

Prof. Jones emphasised that fact that nutritional security is just as important as food security. The number of hungry people has grown to more than a billion in 2009. Hunger is the most severe in the developing world, especially Africa. Added to this is Africa’s population growth that i s also higher than the rest of the world. It is estimated that the demand for food in Africa will double in the next 40 years.

“Research and development alone cannot win the war against hunger in Africa. Everyone has a role to play,” he said.
– Leatitia Pienaar.

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