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07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba
Sol Phenduka
Renowned podcaster Sol Phenduka captivates UFS Qwaqwa Campus students with insights on media, resilience, and pursuing passions.

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

Most read articles in international journal authored by UFS academics
2011-10-06

 

Prof. James du Preez, Senior Professor and Head of the Department of Microbial, Biochemical and Food Biotechnology, and Prof. Lodewyk Kock, Outstanding Professor in the same department.
Photo: Leonie Bolleurs

FEMS Yeast Research, the top international journal in this field of research, recently announced their three "most read articles" of 2011, based on the number of downloads from their website. Of these three published papers, two are from the Department of Microbial, Biochemical and Food Biotechnology at the University of the Free State (UFS). They are:

The article with the title, The yeast Saccharomyces cerevisiae – the main character in beer brewing, was authored by Prof. Bettie Lodolo and Mr Martin Brooks (Brewing Consultant and Chief Brewer of the SAB Ltd. Brewing Centre of Excellence in Alrode, Johannesburg, respectively), Prof. Lodewyk Kock (Outstanding Professor in the UFS Department of Microbial, Biochemical and Food Biotechnology) and Prof. Barry Axcell (Global Chief Brewer, SABMiller, Sandton). Prof. Lodolo is also an Affiliated Professor in the UFS’s Department of Microbial, Biochemical and Food Biotechnology,

The authors of the second paper entitled The alcohol dehydrogenases of Saccharomyces cerevisiae: a comprehensive review, are Dr Olga de Smidt (Researcher at the Central University of Technology and a former Ph.D. student of the UFS Department of Microbial, Biochemical and Food Biotechnology); Prof. Koos Albertyn from the above department, and Prof. James du Preez Senior Professor and Head of this department.

The article by Lodolo et al. was also listed as one of the three most cited articles of 2010 published in this journal.

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