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07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba
Sol Phenduka
Renowned podcaster Sol Phenduka captivates UFS Qwaqwa Campus students with insights on media, resilience, and pursuing passions.

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

UFS receives multimillion rand international funding for Advancement
2013-01-21

21 January 2013

We are one of four South African universities that have been selected to take part in a multimillion-rand programme to bolster private fund-raising and Advancement efforts.

The UFS will receive US$640 000 (R5 612 800) over a period of five years to use in advancement efforts.

In total, the US-based Kresge Foundation will make US$2.5 million available to the four universities, which includes the UFS, Durban University of Technology (DUT), Tshwane University of Technology (TUT) and the University of Johannesburg (UJ), over the next five years as part of a joint initiative with Inyathelo: The South African Institute for Advancement, to support the long-term financial sustainability of higher education institutions in South Africa.

Kresge will also provide programmes and support aimed at enhancing student access to universities and improving graduation rates.

Bill Moses, who directs Kresge’s education programme, says declining government support means that South African university officials need to tap into diversified philanthropic and private funding if they want to enhance their institutions’ ability to serve students better. “Stronger Advancement skills are critical to their success and ultimately to getting more South African students into universities and completing degrees. Advancement is not just about raising funds. It is the practice of building, maintaining and improving support, skills and other resources to ensure the sustainability of an institution,” explains Moses.

 This latest Kresge initiative follows the success of a five-year partnership with Inyathelo that helped five high-profile South African institutions - the University of the Witwatersrand (Wits); the University of Pretoria (UP); the University of the Western Cape (UWC); the Cape Peninsula University of Technology (CPUT) and the Children’s Hospital Trust - increase their private fund-raising revenue threefold. The four universities will receive additional funding over the next five years and will serve as mentors to the new group of institutions.

In April last year, Kresge announced a new commitment to South African higher education that builds on its efforts in the United States to improve university access and help students succeed academically. Their ‘Promoting access and success at South African universities’ programme will seek to strengthen pathways to and through universities, especially for students who are often unprepared for university study. Moses says enhancing the ability of universities in South Africa to graduate the next generation of knowledge workers, will make it possible for the country to compete more effectively in the global economy. “Access to higher education in South Africa has improved dramatically since the end of Apartheid. A doubling of enrolment since 1994 has, however, contributed to serious challenges, including under-prepared students and disappointing graduation rates. We are confident that our programme will help address some of these obstacles to success,” says Moses.

Kresge has already funded several efforts that support its interest in strengthening pathways to and through universities this year, including a grant to the University of the Free State to expand the South African Survey of Student Engagement, as well as funding to the University of Pretoria to support a conference in January, which will highlight opportunities to promote access and success at South African universities.

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