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Sol Phenduka: A masterclass in content creation and monetisation

07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

Breyten Breytenbach shares his words and philosophies

2013-03-05

Breyten Breytenbach
Photo: Johan Roux
02 March 2013

The Department of Philosophy at the University of the Free State (UFS) recently hosted Breyten Breytenbach as part of its Colloquium series.

In a packed Odeion theatre, Breytenbach shared his words and views relating to poetry and philosophy. The session was chaired by Prof Pieter Duvenhage from the Department of Philosophy, who noted the symbiotic relationship which exists between the two seemingly distinct disciplines.

Breytenbach is one of South Africa’s best-known literary sons, gaining worldwide recognition for his writings and poetry, as well as his political activism against the erstwhile Apartheid regime. He left the country in 1960 due to Apartheid and settled in Paris where his first collection of poetry was published in 1964. It was the beginning of a prizewinning literary career spanning multiple languages and decades.

He returned illegally in 1975 in order to agitate against the repressive National Party government, but was arrested, spending seven years in prison after being charged with terrorism.

The audience was treated to a reading from an unpublished work from Breytenbach, A letter to my daughter. The lengthy letter outlined Breytenbach's world views, his sense of the creative process, his philosophies and his takes on current and historical events.

A large part of the letter focused on the philosophical and emotional processes involved in writing.“Writing is the travelling of its own landscape; landscapes and rooms that may always have been there,” he said.

He noted that it’s not always an easy process, and that sometimes writers need to explore the abysses, which can be unnerving.

“In this regard it is important to know that emptiness exists,” he said.

He stressed his concern over some of the problems the country currently faces, especially the abuse of state institutions. He was especially worried about the abuse of power. He warned that “power has its own predatory identity,” often abused and misused by those who wield it.

Despite his misgivings, Breytenbach still retains his optimism for the country and its people. He remarked that the country and its many diverse cultures resembles a “fantastic patchwork blanket,” one that should be cherished and protected.

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