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07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba
Sol Phenduka
Renowned podcaster Sol Phenduka captivates UFS Qwaqwa Campus students with insights on media, resilience, and pursuing passions.

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

Study shows that even cheating monkeys alter their behaviour to avoid detection and punishment
2013-03-12

 

Dr Le Roux sharing a moment with the geladas (Theropithecus gelada).
Photo: Supplied
11 March 2013

A recent article headed by Dr Aliza le Roux from the University of the Free State Qwaqwa Campus’ Department of Zoology and Entomology, asserts that cheating and deception is not only a human phenomenon - it is also found in non-human animals.

“Our specific study investigated cheating and punishment in geladas. While human beings are known to deceive one another, and punish cheaters that get caught, it is actually very rare to find proof of this kind of behaviour in non-human animals,” said Dr Le Roux.

“We don't know if this is because humans are uniquely deceitful, or if it is just that animals deal with cheating differently. Our study was therefore the first to demonstrate that gelada males and females try to deceive their partners when they are cheating on them. This means they try to hide their unfaithful behaviour.” This is therefore the first investigation to document tactical deception in primates living in a natural environment.

“We also showed that the cuckolded males then punish the cheaters, but could not determine if the punishment actually caused cheaters to stop cheating,” said Dr Le Roux.

This on-going and long-term study continues to observe the population of wild geladas in the Simien Mountains National Park in Ethiopia. The study investigates primate hormones, cognition, genetics, social behaviour and conservation, and is done in collaboration with the Universities of Michigan and Pennsylvania.

The full version of the article can be accessed on (http://www.nature.com/ncomms/journal/v4/n2/full/ncomms2468.html).


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