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Sol Phenduka: A masterclass in content creation and monetisation

07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

Multi-disciplinary research approach at UFS

2005-10-25

UFS follows multi-disciplinary research approach with opening of new centre

“A new way of doing business in necessary in the research and teaching of agriculture and natural sciences in South Africa. We must move away from departmentalised research infrastructures and a multi-disciplinary approach to research involving several disciplines must be adapted,” said Prof Herman van Schalkwyk, Dean: Faculty of Natural and Agricultural Sciences at the University of the Free State (UFS).

Prof van Schalkwyk delivered the keynote address during the launch of the Centre for Plant Health Management (CePHMa) at the Main Campus in Bloemfontein today (21 October 2005). CePHMa is an initiative of the UFS Department of Plant Sciences.

According to Prof van Schalkwyk a tertiary institution must practice multi-disciplinary research to be a world-class research institution. “It is difficult for researchers to admit that they do not know a lot about each other’s area of speciality. It is therefore necessary for researchers to make a paradigm shift and to focus on inter-disciplinary co-operation. To do this, we must encourage them to work together and to find a common language to communicate ideas en establish symbiotic relationships,” said Prof Van Schalkwyk.

“We tend to think that research is better and faster if it is specialised. This is not true. The new generation of scientists are young and they are trained to form a concept of the total system and not to focus on a specific area of speciality. At the UFS we encourage this approach to research. This was one of the main reasons for the establishment of CePHMa,” said Prof Van Schalkwyk.
CePHMa is the only centre of its kind in Africa and is established to extend the expertise in plant health management in South Africa and in Africa, to train experts in plant health and to conduct multi-disciplinary research about the health of agricultural crops.

“CePHMa is a virtual centre comprising of ten disciplines applicable to crop production and crop protection,” said Prof Wijnand Swart, Chairperson of CePHMa during the opening ceremony.

“The UFS is the leading institution in Africa in terms of news crop development and manages three research programmes that concentrate on new crops, i.e. the New Crop Pathology Programme, the New Crop Development Programme and the Insects on New Crops Programme. Other applied research programmes that are unique to the UFS are genetic resistance to rust diseases of small grain crops and sustainable integrated disease management of field crops,” said Prof Swart.

“Because the expected growth in population will be 80% in 2020 in sub-Saharan Africa, the future demands of food produce in Africa will be influenced. Therefore research will in future be focused on ways to improve food security by employing agricultural systems that are economically viable and environmentally sound,” said Prof Swart.

“Thorough knowledge of the concept of holistic plant health management is crucial to meet the challenge and it is therefore imperative that innovative crop protection and crop production strategies, with particular emphasis on plant health, be adopted. This is why the Department of Plant Sciences initiated the establishment of CePHMA,” he said.

According to Prof Swart there is a shortage of expertise in plant health management. “The UFS has shown the potential to address the demand of the sub-continent of Africa regarding expertise training and CePHMa is the leader in southern Africa to provide in this need,” he said.

The appropriateness and quality of training in plant health management is reflected in the fact that students from Ethiopia, Eritrea, Malawi, Uganda, Zambia, Ghana, Tanzania, Cameroon, Angola, Mozambique and Lesotho have already been trained or are in the process of being trained in at the UFS.

Scientists from CePHMa have forged partnerships with numerous national and international institutions including the Agricultural Research Council (ARC), various community trusts, seed, pesticide and agricultural chemical companies, in addition to overseas universities.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
21 October 2005

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