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07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba
Sol Phenduka
Renowned podcaster Sol Phenduka captivates UFS Qwaqwa Campus students with insights on media, resilience, and pursuing passions.

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

‘This university gives me hope’
2013-10-02

 
4 October 2013
Photo: Stephen Collett

“This is a university that gives me hope. It has a willingness and a capacity to care,” Brand Pretorius said at a farewell function at the UFS.

He served the university as honorary professor in the Department of Business Management since 1991 and delivered the Brand Pretorius lecture for the past two decades. His recent lecture dealt with the topic “Guidelines for sustainable personal success in business – lessons I learnt”.

He retired as CEO of McCarthy and as an executive director of the Bidvest Group on 1 March 2011. Currently he serves as a non-executive director on the boards of the Barclays Africa Group, Reunert, RGT Smart, Tata Africa Holdings and Tongaat Hulett. He is the non-executive chairman of Italtile Limited.

Pretorius said at the farewell function the UFS is still a source of inspiration and pride. The leadership has a lot of courage and commitment and embraced change. “They embraced the fact that we are living in a different world.

“The vision of the UFS is inspirational. It wants to be recognised for academic and research excellence. The university became a pioneer in reconciliation in a very difficult world. Change comes with pain, and the UFS dealt with it in a worthy manner.

“I am proud of this institution because it still strives for high standards, the right principles and values and it has respect for all people.”

Pretorius said the university’s heart is in the right place. “It is a beacon of hope of what the rainbow nation will be in South Africa one day. Reconciliation is a sign that this is happening.”

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