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07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba
Sol Phenduka
Renowned podcaster Sol Phenduka captivates UFS Qwaqwa Campus students with insights on media, resilience, and pursuing passions.

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

UFS in joint venture with Empowerdex
2006-11-17

The University of the Free State (UFS) today became the first tertiary institution in the country to sign a joint venture agreement with Empowerdex, South Africa’s foremost black economic empowerment (BEE) ratings agency, to train BEE practitioners that will implement BEE across all sectors of the economy.
 
The agreement was signed by Mr Vuyo Jack, Executive Chairman of Empowerdex and Prof Frederick Fourie, Rector and Vice-Chancellor of the UFS.
 
Mr Jack and Mr Chia-Chao Wu, Managing Director of Empowerdex, will be appointed as visiting professors in the UFS School of Management as part of the joint venture.
 
“The joint venture entails the establishment of a transformation office within the Centre for Business Dynamics at the UFS which will administer training programmes and conduct contract research on BEE as well as the establishment of a verification agency within the UFS School of Management,” said Mr Danie Jacobs, Head of the Centre for Business Dynamics at the UFS.
 
“The verification agency within the UFS School of Management will be able to verify the BEE compliance of businesses in the Free State and Northern Cape,” said Mr Jacobs.
 
According to Mr Jacobs, the venture originates from the Department of Trade and Industry’s (DTI) directive to draft codes of good practice for businesses as stated in the Broad Based Black Empowerment Act 53 of 2003. The final codes will be announced shortly and will act as a standard framework for the measurement of broad based BEE across all sectors of the economy.
 
The codes comprise seven elements on which basis points are allocated to a business to determine its level of compliance to BEE. 
 
“The UFS is the only tertiary institution in the country which offers a formal certificate whereby BEE practitioners can be trained in order to ensure that they are competent to measure BEE,” said Mr Jacobs.
 
“Being able to utilise the UFS’ experience and expertise in the field of transformation is of great benefit to us and it will assist us in driving BEE in the country,” said Mr Jack. 
 
According to Mr Jack, the UFS is centrally situated, which will make it easy for BEE practitioners to access the appropriate training course to suit their needs. “The venture will have an impact not only on this region, but on the whole country as the extensive networks of both Empowerdex and the UFS will contribute to us reaching and training BEE practitioners,” said Mr Jack. 
 
The training programmes that will be offered by the transformation office within the UFS Centre for Business Dynamics are the Management Development Programme for BEE and Transformation, the Executive Credit Bearing Short Learning Programme and an online Non-Credit Bearing Short Learning Programme for BEE Specialists. 
 
“The expertise and knowledge that Empowerdex brings to the joint venture is invaluable. Empowerdex pioneered the empowerment methodology and has been actively involved in the drafting of broad based BEE legislation, regulations and transformation charters,” said Mr Jacobs.
 
Media release
Issued by: Lacea Loader
Media Representative
Tel:   (051) 401-2584
Cell: 083 645 2454
17 November 2006
 

Being empowered: Mr Vuyo Jack, Executive Chairman of BEE ratings agency Empowerdex, and Prof Frederick Fourie, Rector and Vice-Chancellor of the University of the Free State (UFS). Empowerdex and the UFS signed an agreement to train practitioners that will implement BEE across all sectors of the economy.

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