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07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba
Sol Phenduka
Renowned podcaster Sol Phenduka captivates UFS Qwaqwa Campus students with insights on media, resilience, and pursuing passions.

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

Prisca Odero awarded ASA Presidential Fellowship
2015-02-17

Dr Odero (on the right) pictured with Suzanne Baazet, ASA Executive Director at the Awards Ceremony.

Dr Prisca Odero, a Centre for Africa Studies (CAS) fellow, received the African Studies Association (ASA) Presidential Fellow award in Indianapolis, USA, recently.

She was nominated for ASA by Dr Cyril Obi from the Social Science Research Council (New York), and was selected competitively, based on her PhD thesis and applied research work in rural development in Africa. Odero obtained her PhD in Africa Studies from the UFS at the July 2014 Graduation Ceremony.

On 22 November 2014, Dr Odero gave a public lecture at the Brooklyn College of the City University of New York. The event was hosted by the Political Science Department at the College.

Her paper, titled Sources and role of social capital in smallholder agricultural production: The value of membership of community groups to Zimbabwe rural livelihoods, sought to address the question of whether social capital contributed to the resilience of rural households in the face of economic difficulties and food security challenges. Dr Odero argued that the link between social capital and agricultural production is manifest in the ways in which farmers use social capital derived from membership of groups to alleviate agricultural production challenges.

Smallholder farmers in Zimbabwe, who face constraints in acquiring the necessary resources for production because of failing markets and reduced agri-industry productive capacity, employ a range of methods to deal with these challenges.  She presented an analysis of data collected through focus group discussions with representative groups and through a household survey.

Dr Odero’s research forms part of a book project. While books on agricultural development knowledge do exist, more studies analysing issues and offering solutions from an African perspective would help to address the gap in African knowledge production.

 

For more information or enquiries contact news@ufs.ac.za

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