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07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba
Sol Phenduka
Renowned podcaster Sol Phenduka captivates UFS Qwaqwa Campus students with insights on media, resilience, and pursuing passions.

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

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Internationally-renowned futurist proposes innovation in corporate management
2016-05-10

Description: Pieter Geldenhuys  Tags: Pieter Geldenhuys

Pieter Geldenhuys, guest speaker at the seminar, who mapped the future of corporate management  (left) with Dr Vic Coetzee, Senior Director: Information and Communication Technology Services at the UFS (right).
Photo: Hatsu Mphatsoe

Humans need to adapt their thinking to the world’s changes. This is Pieter Geldenhuys’s conviction.

The Information and Communication Technology Services (ICT) at the University of the Free State hosted a seminar on 22 April 2016 at the Bloemfontein Campus. Geldenhuys, the Director of the Institute for Technology Strategy and Innovation at North-West University and internationally-renowned futurist, presented his views on technology, innovation, and corporate management on this occasion.

Geldenhuys, a well- known speaker, academic, and futurist, is in the business of identifying opportunities in the changing technological and social landscape with the aim of assisting companies to prepare for the future, while being an active agent in defining it. Lately, he has been exploring the concept of a new kind of management science, which he believes is a prerequisite for institutions such as ours.

This management science incorporates physics in improving corporate management. “We have an unbelievable grasp of the world of physics,” he said, suggesting that we use our knowledge of nature to capitalise on individual and collective strengths within institutions.

He said that minor changes can change one’s future or that of an organisation completely. He even went as far as to state that the culture of an organisation is the one that determines how well you do. Relating to the adaption of organisations in a constantly changing and dynamic environment, Geldenhuys advised that, “when faced with disruption, don’t retaliate; accept.” 

By making use of different tools, such as technology aw well as social and business trends, Geldenhuys is adamant that corporations and institutions will adapt easily to the world’s complex systems.

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