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Sol Phenduka: A masterclass in content creation and monetisation

07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

Race, technology, and maritime labour in the 19th century

2016-06-23

Prof John T. Grider

“When employers
impose
worker identity,
it creates problems.”

What does identity mean to people today, and how is it formed? Religion, politics, race, ethnicity, and gender make up individual and community identity. However, Prof John Grider (University of Wisconsin – La Crosse) is of the opinion that employment moulds our identity, since we spend so much time on the job.

Prof Grider joined the Institute for Reconciliation and Social Justice (IRSJ) on the Bloemfontein and Qwaqwa Campuses to discuss his research on the maritime industry, published in his book, Foreign Voyage - Pacific Maritime Labour Identity: 1840 to 1890. “When employers impose worker identity, it creates problems,” he said. Particularly, this “creates instability in communities, and a vulnerability and insecurity amongst the employees”.

To illustrate his point, Prof Grider expanded on the history of 19th-century Atlantic sailors, a highly-skilled workforce, who failed to adapt to changes in their labour environment. Initially, the sea-faring community was very diverse racially. However, as the Pacific, and particularly Asian, marine community gained precedence, this tide turned to such an extent that, in 1886, the Atlantic sailors formed their own Coastal Seamen’s Union in San Francisco, causing a split between Asian and non-Asian sailors. Atlantic sailors had failed to integrate with the new technology of the day (steam power), nor had they accepted the demographic changes that flooded their community rapidly with cheap labour from Chinese shores.

Prof Grider highlighted the need to maintain an adaptable mentality in the ever- and rapidly-changing labour world, since division amongst workers could lead only to further exploitation of the workforce.

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