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Sol Phenduka: A masterclass in content creation and monetisation

07 October 2024 | Story Teboho Mositi | Photo Yonela Vimba

Campus buzz: The University of the Free State Qwaqwa Campus was recently abuzz with excitement as it hosted the renowned speaker and podcaster, Sol Phenduka. The event – a public lecture followed by a live podcast session – offered students a unique opportunity to learn from one of the industry's most influential figures.

A Journey of words and wisdom: Phenduka, known for his engaging podcasting style and insightful commentary, shared his personal journey and professional experiences with the captivated audience. He stressed the importance of passion, perseverance, and authenticity in building a successful career.

From library to microphone: "I believe a lot of things in life happen for a purpose," Phenduka reflected. His journey began as a curious child fascinated by words and language. From exploring the library to tuning into radio shows, his love for storytelling and communication blossomed.

Navigating challenges and triumphs: Phenduka candidly discussed the challenges he faced during his university years and early career. He encouraged students to pursue their passions, regardless of societal expectations. His story served as a reminder that even the most successful individuals have faced setbacks.

The rise of social media influencers: Addressing the growing trend of social media influencers taking on roles in traditional media, Phenduka offered a thought-provoking perspective. He argued that while social media can be a powerful platform, it is essential to have the necessary skills and experience to succeed in more established fields such as radio and television.

Overcoming adversity: Phenduka's journey has not been without its challenges. He shared his experiences with unemployment and the mental health struggles that can accompany such setbacks. However, he emphasised the importance of resilience and finding new opportunities.

Student engagement and inspiration: The event was a resounding success, inspiring students to pursue their dreams and explore the possibilities of a career in media and content creation. The Division of Student Affairs team played a crucial role in organising the event, providing a platform for students to connect with influential figures.

Phenduka's visit to the University of the Free State Qwaqwa Campus was a memorable experience for all who attended. His insights into content creation, monetisation, and personal growth resonated with students and left a lasting impression. As the campus continues to foster a culture of innovation and inspiration, events such as these play a vital role in shaping the future of its students.

News Archive

Trauma, Forgiveness, and Reconciliation Studies attracts global attention

2016-06-27

Description: Lerato Machetela Tags: Lerato Machetela

Lerato Machetela is on her way to
Ghent University in Belgium where
she will spend 10 months working
alongside experts in the field of
historical trauma.
Photo: Eugene Seegers

Research excellence is one of the major driving forces at the core of the University of the Free State (UFS). This striving for academic distinction has found embodiment within Trauma, Forgiveness, and Reconciliation (TFR) Studies. Headed by Research Fellow and Senior Research Professor Pumla Gobodo-Madikizela, the research unit is raking in achievements consistently.

Cornell University Distinguished African Scholar Award
Leading by example, Prof Gobodo-Madikizela received the prestigious 2016 Distinguished African Scholar Award from Cornell University recently. Being honoured with this award affirms an unusual depth of knowledge and experience in a field related to the recipient’s own work. Through this award, Prof Gobodo-Madikizela is now also affiliated with the Institute for African Development and the Psychology Department at Cornell University.

Ghent University fellowship in historical trauma
Another member of TFR has caught international attention. Lerato Machetela – a PhD student at the research unit – received an invitation from scholars at Ghent University in Belgium. Machetela will leave in September, where she will spend ten months in Ghent with experts in the field of historical trauma. She will be affiliated to their university’s Cultural Memory Studies Initiative and the Psychology Department. When Machetela submitted her PhD proposal on transgenerational transmisison of trauma among the youth in Jagersfontein to the UFS Psychology Department panel, “it was hailed as a unique project, and a first for the department,” Prof Gobodo-Madikizela says.

Description: Naleli Morojele Tags: Naleli Morojele

Naleli Morojele conducting the research
in Rwanda that has formed the basis of
her new book, Women Political Leaders
in Rwanda and South Africa: Narratives
of Triumph and Loss.

Book explores triumph and loss of female political leaders
TFR cultivates thriving authors actively, the latest being Naleli Morojele, who is pursuing a PhD in the field of Political Studies. Soon, Morojele will be launching her book, Women Political Leaders in Rwanda and South Africa: Narratives of Triumph and Loss. Through the stories of significant female Rwandan and South African leaders, the reader gains insight into these women’s early-life experiences, struggles, and successes. Perhaps even more pertinently, Morojele’s book also exposes the ways in which gender inequality still works to smother their roles as citizens and politicians.

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